Cara Hebert Email & Phone Number

Cambridge, Massachusetts, US

* Lead the development and execution of comprehensive customer lifecycle marketing strategies to drive retention, engagement, and expansion.* Utilize data-driven insights to segment customer base, identify key touchpoints, and create personalized, targeted marketing campaigns.* Implement marketing automation and lifecycle nurturing programs to deliver.

Bedford, Massachusetts, US

Crafted a strategic plan for Folia Materials subsidiary, Folia Water, to pursue a supplemental revenue stream using carbon credit-based financing.

Boston, Massachusetts, US

* Responsible for creating and leading the strategy and execution of a robust, omni-channel marketing plan for North America.* Define the B2B brand voice and ensure consistent brand messaging and alignment across the organization and marketing channels.* Coordinate with various marketing and sales enablement teams to create and deliver internal messaging.

Fairfax, California, US

* Hired, trained, and led a nine-person marketing team, including individual goals, team activities, and campaign management through a self-built Agile project management system.* Developed and socialized standards, systems and best practices for marketing campaign creation, distribution, optimization and maintenance.* Created monthly, quarterly, and.

Austin, Texas, US

* Worked both with Praxent and Praxent clients to implement strategies that improved keyword rankings, drove web traffic and delivered leads.* Built campaigns from the ground up, including account setup, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.* Optimized existing ad channels, including landing pages, ad.

Atlanta, Georgia, US

* Managed Thought Leadership accounts, including client relationships, updating and posting blogs, comment management, social promotion, and monthly reporting. * Developed sales strategy for Thought Leadership columns to local companies. Included creating in-depth reports and profiles on industry opportunities and leaders.* Analyzed data from Google.

Austin, Texas, US

* Planned, executed, and analyzed all SEO/SEM campaigns including Facebook, Google Ads, and display advertising campaigns.* Set goals and targets for customer acquisition and website traffic growth. Measured and reported on performance for all digital marketing campaigns, and assessed against goals.* Optimized spend and performance based on trends and.

Paris, FR

* Managed 8-15 clients at any given time in industries including B2B, CPG, Travel & Hospitality, and e-commerce.* Executed SEO tactics, including ongoing evaluation of keywords, content, and meta data, as well as tracking campaign performance for several enterprise level clients.* Created strategic recommendations that had a direct bearing on SEO results.

Paris, FR

* Executes search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, and campaign performance tracking* Creates recommendations for changes that have a direct bearing on SEO results, such as domain issues, editable content, and custom page creation* Writes optimized copy and meta data based on keyword research and.

Sacramento, California, US

* Worked on the Charlotte Observer, Raleigh News & Observer and Rock Hill Herald as well as local and community papers.* Edited articles and wrote display copy for the Sports and World News sections for three newspapers in a converged publishing center.* Operated under stringent nightly deadlines.* Consulted with reporters, columnists, and editors to.

New York, NY, US

* Reviewing cartoon submissions* Scanning and filing cleared and bought cartoons* Managing website (specifically animations, slide show, and caption contest)* Updating the Cartoon Bank* Opening mail and answering readers* Researching previously published cartoons in the Cartoon Library

Master Of Business Administration - Mba

Certificate, Core Business Program

Bachelor Of Arts (B.A.), Journalism

Education record