Cara Hebert Email & Phone Number

Cambridge, Massachusetts, Us

* Lead the development and execution of comprehensive customer lifecycle marketing strategies to drive retention, engagement, and expansion.* Utilize data-driven insights to segment customer base, identify key touchpoints, and create personalized, targeted marketing campaigns.* Implement marketing automation and lifecycle nurturing programs to deliver timely and relevant messaging throughout the customer journey.* Collaborate cross-functionally with customer success, product, and sales teams to align marketing efforts and enhance the overall customer experience.* Monitor and analyze key metrics, such as churn rate, customer satisfaction, and customer lifetime value, to measure the effectiveness of marketing programs and identify areas for improvement.* Develop and optimize automated customer onboarding processes to ensure seamless transitions and successful adoption of Wistia products and services.* Manage and optimize customer communication channels, including email and in-app messaging, to deliver targeted and impactful communications.* Stay up to date with industry trends, best practices, and emerging technologies in customer lifecycle marketing to continuously innovate and drive results.* Collaborate with the broader marketing team on cross-functional initiatives, such as lead generation, content marketing, and customer advocacy programs, to create a holistic customer experience.

Bedford, Massachusetts, Us

Crafted a strategic plan for Folia Materials subsidiary, Folia Water, to pursue a supplemental revenue stream using carbon credit-based financing.

Boston, Massachusetts, Us

* Responsible for creating and leading the strategy and execution of a robust, omni-channel marketing plan for North America.* Define the B2B brand voice and ensure consistent brand messaging and alignment across the organization and marketing channels.* Coordinate with various marketing and sales enablement teams to create and deliver internal messaging that helps client facing teams understand and position the value of products and relevant content. * Shape product positioning and drive strategy for product and features through market, competitive, and customer intelligence.* Manage sales enablement platform to identify opportunities to create and deliver valuable resources to the sales organization. * Proactively engage in building, growing, and sharing client-facing team best practices. * Optimize and maintain enablement resources including competitive insights, industry trends, etc.

Fairfax, California, Us

* Hired, trained, and led a nine-person marketing team, including individual goals, team activities, and campaign management through a self-built Agile project management system.* Developed and socialized standards, systems and best practices for marketing campaign creation, distribution, optimization and maintenance.* Created monthly, quarterly, and yearly goals, budgets, and hiring plans. Monitor and analyze impact and results for each marketing channel (KPIs include CVR, CPA, LTV, ROAs & CAC).* Collaborated on partnerships with agencies and technology partners to grow brand visibility through co-marketing initiatives.* Gathered market, competitive, and customer intelligence to inform decision making, shape product positioning and drive strategy for products and features.* Utilized large data sets to help marketing and partner teams determine new high-value audience segments by enhancing persona and cohort definitions. * Communicated impact of marketing programs to the broader business, ensuring full comprehension of marketing goals, benchmarks, pacing and impact.* Defined and oversaw the company vision, brand identity, product positioning, target player segments and pricing strategies.

Austin, Texas, Us

* Worked both with Praxent and Praxent clients to implement strategies that improved keyword rankings, drove web traffic and delivered leads.* Built campaigns from the ground up, including account setup, campaign planning/organization, competitive analysis, keyword research, and ad copywriting.* Optimized existing ad channels, including landing pages, ad copy, design, CTAs, etc.* Tracked, monitored, and reported on lead flow performance including spend, CPL, CLV, lead quality, etc.

Atlanta, Georgia, Us

* Managed Thought Leadership accounts, including client relationships, updating and posting blogs, comment management, social promotion, and monthly reporting. * Developed sales strategy for Thought Leadership columns to local companies. Included creating in-depth reports and profiles on industry opportunities and leaders.* Analyzed data from Google Analytics, Facebook, Twitter, and LinkedIn to create monthly insights and reports.* Developed brand awareness through events, paid campaigns, and vendor partnerships.* Wrote, edited, designed and organized the Tuesday morning “Weekly Update” email campaign through Mailchimp under strict deadlines.* Managed and optimized website content, design, media, and plugins.

Austin, Texas, Us

* Planned, executed, and analyzed all SEO/SEM campaigns including Facebook, Google Ads, and display advertising campaigns.* Set goals and targets for customer acquisition and website traffic growth. Measured and reported on performance for all digital marketing campaigns, and assessed against goals.* Optimized spend and performance based on trends and insights identified through KPIs and analytics.* Utilized analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints.* Collaborated with internal teams to create landing pages and optimize the user experience for the front-end website.* Created and optimized content strategy based on analysis of SEO benchmarks and keyword rankings.

Paris, Fr

* Managed 8-15 clients at any given time in industries including B2B, CPG, Travel & Hospitality, and e-commerce.* Executed SEO tactics, including ongoing evaluation of keywords, content, and meta data, as well as tracking campaign performance for several enterprise level clients.* Created strategic recommendations that had a direct bearing on SEO results, such as domain issues, editable content, and content creation.* Wrote optimized landing page copy, paid search copy, social media copy, and metadata based on keyword research.* Created SEO deliverables including content gap analyses, keyword research, keyword mapping, URL redirect mapping, blog post copy, and optimizations.* Created content for social media and paid search campaigns that aligned with SEO initiatives.

Paris, Fr

* Executes search engine optimization tactics, including ongoing evaluation of keywords, content and meta data, and campaign performance tracking* Creates recommendations for changes that have a direct bearing on SEO results, such as domain issues, editable content, and custom page creation* Writes optimized copy and meta data based on keyword research and content for client web sites* Performs keyword research using competitor research to create specific URL keyword mapping* Writes SEO deliverables as assigned including content gap analyses, keyword research, keyword mapping, blog post copy and optimizations* Assists Account Managers with ad hoc requests for support* Stays abreast of important search industry and competitive changes in order to optimize current internal efforts and prioritize new opportunities* Ensures consistency in editorial work & adherence to tone and voice styles* Measures content initiatives against previously-determined KPIs using analytics

Sacramento, California, Us

* Worked on the Charlotte Observer, Raleigh News & Observer and Rock Hill Herald as well as local and community papers.* Edited articles and wrote display copy for the Sports and World News sections for three newspapers in a converged publishing center.* Operated under stringent nightly deadlines.* Consulted with reporters, columnists, and editors to ensure accuracy.* Wrote and published SEO-optimized headlines and summaries.* Designed and edited semiweekly community products published by each newspaper throughout their respective coverage areas. * Compiled and edited roundups and notes packages from wire reports.* Maintained daily statistical aspects of sports section’s coverage.* Wrote short game descriptions based on box scores when reporters missed deadlines.

New York, Ny, Us

* Reviewing cartoon submissions* Scanning and filing cleared and bought cartoons* Managing website (specifically animations, slide show, and caption contest)* Updating the Cartoon Bank* Opening mail and answering readers* Researching previously published cartoons in the Cartoon Library

Master Of Business Administration - Mba

Certificate, Core Business Program

Bachelor Of Arts (B.A.), Journalism

Education record