Spearhead global marketing initiatives in support of a $1.3B business, including global strategy, brand and portfolio management, customer needs identification, pipeline development, and global launch execution. Lead the business unit’s Global Leadership Team including regional and functional decisions. Member of the Ethicon Global Leadership Team.- Redefined a long-term vision encompassing next generation digital platform and system architecture.- Secured incremental Business Development and R&D investments leading to the development and launch of 5 new products, delivering over $100M in revenue and leading to a 6pp market share gain- Led a $120M+ acquisition to transform and expand the portfolio globally, advancing growth to high double-digit and gaining 3pp market share within 24 months of integration.- Created and executed turnaround strategies leading to market share gains in emerging and developed markets.- Turned Organizational Climate results to top 5% amongst J&J Medical Devices companies for the last 3 years.

Restructured and led change management, redefined the go-to-market strategy, and led portfolio expansion into new product categories. Developed and launched pharmacological / cold chain biologics category in Latin America encompassing the development of commercial, operational and marketing-specific processes. - Led a $125M commercial organization and managed over 110 sales reps and the distributors in key LatAm countries.- Achieved a 3-year CAGR of 25%, improving market share by 2pp.- Member of the Global Management Board and the Latam J&J Medical Devices Management Board.- Achieved top growth in the region in 2013 / 2014 and Excellence Awards for the Best Business Unit of the Year.

Formulated and led the implementation of the 3-year strategic roadmap of a new $500M business unit formed post-integration of the two largest J&J Medical Devices companies. - Reorganized sales and marketing organization based on key specialties and led change management on CRM initiatives.- Led downstream marketing, re-designed sales compensation structure, and developed Commercial restructuring based on specialty focus

Led and managed the complexity of four businesses units in different maturity stages. Championed the integration of Mentor acquisition for J&J Latin America. Defined and executed commercial direct and indirect channel go-to market strategies. Led a start-up company integration focusing on clinical and health economics evidence strategies. - Re-defined Supply Chain and Quality Compliance Process for acquired company.- Championed branding and communication strategies improving brand image from a third to a top of mind position.- Maximized sales 2-fold over a 3-year span, achieving a record 3-year CAGR of 30%.- Achieved business top worldwide sales growth for 2010 and 2011.

Led P&L responsibility and commercial execution for a $100M commercial organization with 80 sales reps and 45 distributors. - Spearheaded the creation of a Medical Devices bid management organization and developed a price management process based on the Public Market Intelligence Database.- Obtained double-digit CAGR within all strategic product categories. - Led the 2nd tier markets for BRIC and Latin America with McKinsey & Co.- Awarded the J&J Standards of Leadership Award in 2008 for the Best Project with Biosurgery Co-Sell, and the J&J Encore Platinum Award for Emerging Markets Project with the development of a market appropriate portfolio.Additional Experience include Brazil Business Manager and Latin America Business Director for ETHICON ENDO SURGERY, Product Manager and Medical Devices Sales Representative for J&J MEDICAL DEVICES BRAZIL, and Human Resources Experience with J&J McNEIL CONSUMER, KRAFT FOODS and BUNGE CORPORATION.