Grace Pan Email & Phone Number

Stockholm, Stockholm County, Sweden

Delivering leading and proven technology to markets with an urgent need to improve healthcare access and efficiency.I am fully responsible for the go-to-market launch of our international ventures.Business Development and Venture Building- Identify market opportunities through in-depth research on market trends, customer needs, and competitive/regulatory.

Stockholm, Stockholm County, Sweden

Stockholm, Stockholm County, Sweden

I was responsible for a team of six to develop our shops in international markets across the globe, which later expanded to include campaign managers. I was responsible for shaping the vision and positioning in each market and retail brand, as well as developing each market to achieve scalable growth. My team and I were the champions of the local customer.

Stockholm, Sweden

• I developed data-driven strategic marketing concepts across 10+ Nordic and international markets to grow revenue and profitability. I spearheaded marketing process development for stronger collaboration and faster.
• Served as the marketing and operational project manager for shopping app development and launch. Identified key features based on business priorities and customer needs.
• Investigation of international marketplaces as new sales channels

Stockholm, Sweden

• I created a cohesive and coordinated plan to develop the US market in a scalable manner, requiring strategic planning and execution across functions, teams, and agencies. Tripled monthly sales in less than 3.
• Conducted customer & competitive research to develop market positioning and value proposition.
• Partnered with campaign planning and website execution teams to craft and deploy branding and sales campaigns, and measured/tweaked campaigns daily and weekly based on sales data and competitive/customer insights.
• Worked hand-in-hand with our paid advertising, CRM, and brand marketing teams to develop/optimize marketing channels to acquire new customers, drive retention, and drive sales.
• Collaborated with the purchasing team on strategic planning to ensure the right assortment and brands are available, and to co-develop marketing plans for key brands.
• Worked closely with customer service to understand the customer needs and help resolve issues that directly impact the customer experience.

New York, NY

• Customer Experience (CX)
• Spearheaded Customer Experience (CX) methodology and designed Digital Operating Model for $3B company, shaping vision and tactical plans to establish and integrate company’s new CX and Digital function.
• Conducted pilot / proof of concept with one business unit to test and refine the methodology
• Collaborated with a global apparel tech company to conceptualize 12 CX solutions. Obtained $1.5M+ funding to implement CX initiatives, driving new products and processesDigital Solution Strategy
• Advised client in European partnership strategy. Developed digital solutions based on market scan of 200+ digital solutions and aligning strategic pillars to white space opportunitiesMarket Assessment
• Developed market sizing, scenario analysis, and commercial strategy to support $200M acquisition, helping identify tactics to navigate shifting regulations and maximize ROI

New York, NY

• Conducted comprehensive research report on physician decision-making, patient journey insights, and product landscape across 13 products for 18 diseases, providing customer insights to new entrant in US biosimilar market
• Led market assessment, scenario analysis, and forecasting for entrants in US Generics market to support client in developing market positioning and risk mitigation tactics
• Conducted market scan of 200+ innovative Digital initiatives and outlined six client-specific recommendations for Digital opportunities and partnerships, providing framework & direction for client’s future Digital.
• Developed product launch plan of 300+ activities across 11 functions to internally prepare client for first commercialized pharmaceutical product, outlining timing, interdependencies, and estimated costs
• Operationalized global pharmaceutical company's vaccines pricing and contracting strategy; provided valuable market insights and best practices from other vaccines manufacturers
• Identified and implemented improvements to project spend process for client’s $39M multi-channel marketing budget, ensuring timely and in-budget delivery of 15+ projects

New York, New York, United States

• For a $60B health insurance company:
• Developed IT architecture strategy
• Conducted workshops with 10+ teams to identify business needs, system capabilities, and capability mapping
• Developed and organized hundreds of business requirements and converted them into technical requirements

New York, NY

• Conducted vendor assessment of 300+ vendors and created a database for vendor search to improve efficiency and information sharing across the organization
• Developed material for pitches, proposals, and project delivery
• Supported client relationship management, while balancing the needs and requirements of the internal team to ensure work quality, project efficiency, and clear communications

• Developed marketing plan for new product
• Evaluated product competition and promotion strategies
• Orchestrated media presence through social media sites and organization's website
• Researched and composed monthly press releases on trending education topics and distributed to organization's 100+ donors

• Closely collaborated with CEO to conduct analysis of historical and market data
• Developed annual budgets across three companies to optimize resources and cut costs