Graciela Franz Email & Phone Number

San Francisco Bay Area

As a strategic and creative marketing team leader, I specialize in optimizing brand presence and executing web marketing strategies that align with corporate initiatives. I enhance brand authority and thought leadership by creating impactful marketing assets across various digital channels, including web, content marketing, SEO, social media, email, and corporate communications. By leveraging data-driven insights, I drive high-quality organic traffic and optimize lead conversions, creating new opportunities and improving the overall marketing effectiveness that contribute to business growth and revenue objectives.• Web Management & Development: Manage the daily operations and technical optimization of moleculardevices.com to deliver a secure and scalable lead generation platform.• Web & Digital Marketing: Drive inbound marketing growth by developing high-impact landing pages, implementing SEO-driven content strategies, and creating intuitive UI/UX design.• Brand & Creative: Lead the development and execution of comprehensive brand strategies to elevate brand authority and visibility while fostering innovation in the creation of brand assets and visual storytelling.• Corporate Communications: Drive strategic communication initiatives to elevate the company’s thought leadership platform, engaging stakeholders, amplifying corporate narratives, and strengthening the organization’s market presence.• Content Marketing: Cross-functional collaboration to execute web content marketing strategies for our life science products and applications, crafting top-of-funnel content to engage, educate, and nurture potential customers.• Search Engine Optimization (SEO): Conduct comprehensive keyword research to identify high-value opportunities that inform content strategy and develop SEO-rich content across various platforms. Manage detailed reports on SEO performance, highlighting progress toward organic sessions.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

Own online brand presence by developing digital strategies, defining campaigns, and initiating hands-on tactical and creative execution for a brand optimized, content-rich, end-to-end user experience. Promote company services and attract marketing talent with the goal of enhancing brand awareness, driving website traffic, nurturing ABM target accounts, and acquiring new leads and resumes. • DIGITAL MARKETING: Develop and drive inbound and outbound marketing initiatives throughout all digital channels: - Email Marketing - Marketing Automation - Content Marketing - Blogging - Social Media Marketing - Search Engine Optimization (SEO) / Search Engine Marketing (SEM) - Marketing Analytics - Creative Media (infographics, case studies, webinars, sales enablement)• WEB DESIGN & DEVELOPMENT: Day-to-day management of crawfordgroup.com, HubSpot COS, web stack and analytics. Spearheaded modernization of website redesign; optimized architecture, developed content strategy, and designed a visually impactful, on-trend, growth-minded lead generation engine. • BRAND MANAGEMENT: Initiated brand strategy work to develop thought leadership platform – mission, vision, values – including buyer personas and journeys, content mapping; refreshed logo and designed brand guidelines—created the visuals, collaterals, and all digital assets.TECHNICAL SKILLS• WordPress; HTML, CSS• HubSpot (Marketing automation)• Adobe Creative Cloud (PhotoShop, Illustrator, InDesign, Dream Weaver)• Google Analytics, SEMrush• Email Marketing (MailChimp, Constant Contact)• Bullhorn• MicroSoft Office (Word, PowerPoint, Excel)

San Francisco Bay Area

• WEB & DIGITAL MARKETING - Project managed corporate website redesign and digital marketing programs, creating remarkable content to optimize online brand presence, increase visitor traffic and conversion rate.• BRAND & IDENTITY - Championed the rebranding initiative, designed logo system, authored brand guidelines, and revamped marketing's SharePoint intranet.• CREATIVE & GRAPHIC DESIGN - Provided creative direction for inbound marketing assets including testimonial videos, a manifesto video, and other digital and print media.

San Francisco Bay Area

Managed the strategic marketing and creative initiatives of the corporate website, digital marketing and events. Partnered with business units to increase marketing and sales alignment, guide positioning, and develop marketing programs to drive new business growth, build community and brand awareness, and increase conversion rate.• WEBSITE – owned corporate website, skilled at WordPress and HTML, web design and UX, site optimization and analytics.• DIGITAL MARKETING – managed marketing automation (Pardot), Google Adwords, emails, landing pages, SEO/SEM and social media campaigns.• BRAND MANAGEMENT – the ambassador and gatekeeper of brand visual and voice integrity.• CREATIVE & GRAPHIC DESIGN – creative director and proficient at Adobe Creative Suite.• TRADE SHOWS & EVENTS – exceptional project manager, planned 25 worldwide events a year.• SALES ENABLEMENT – designed collaterals, presentations, infographics and digital assets.• PRODUCT & FIELD MARKETING - customer-facing role provided product demos and support.