Graciela Franz Email & Phone Number

San Francisco Bay Area

• As a strategic and creative marketing team leader, I specialize in optimizing brand presence and executing web marketing strategies that align with corporate initiatives. I enhance brand authority and thought.
• Web Management & Development: Manage the daily operations and technical optimization of moleculardevices.com to deliver a secure and scalable lead generation platform.
• Web & Digital Marketing: Drive inbound marketing growth by developing high-impact landing pages, implementing SEO-driven content strategies, and creating intuitive UI/UX design.
• Brand & Creative: Lead the development and execution of comprehensive brand strategies to elevate brand authority and visibility while fostering innovation in the creation of brand assets and visual storytelling.
• Corporate Communications: Drive strategic communication initiatives to elevate the company’s thought leadership platform, engaging stakeholders, amplifying corporate narratives, and strengthening the organization’s.
• Content Marketing: Cross-functional collaboration to execute web content marketing strategies for our life science products and applications, crafting top-of-funnel content to engage, educate, and nurture potential.

San Francisco Bay Area

San Francisco Bay Area

San Francisco Bay Area

• Own online brand presence by developing digital strategies, defining campaigns, and initiating hands-on tactical and creative execution for a brand optimized, content-rich, end-to-end user experience. Promote company.
• DIGITAL MARKETING: Develop and drive inbound and outbound marketing initiatives throughout all digital channels: - Email Marketing - Marketing Automation - Content Marketing - Blogging - Social Media Marketing - Search.
• WEB DESIGN & DEVELOPMENT: Day-to-day management of crawfordgroup.com, HubSpot COS, web stack and analytics. Spearheaded modernization of website redesign; optimized architecture, developed content strategy, and.
• BRAND MANAGEMENT: Initiated brand strategy work to develop thought leadership platform – mission, vision, values – including buyer personas and journeys, content mapping; refreshed logo and designed brand.
• WordPress; HTML, CSS
• HubSpot (Marketing automation)

San Francisco Bay Area

• WEB & DIGITAL MARKETING - Project managed corporate website redesign and digital marketing programs, creating remarkable content to optimize online brand presence, increase visitor traffic and conversion rate.
• BRAND & IDENTITY - Championed the rebranding initiative, designed logo system, authored brand guidelines, and revamped marketing's SharePoint intranet.
• CREATIVE & GRAPHIC DESIGN - Provided creative direction for inbound marketing assets including testimonial videos, a manifesto video, and other digital and print media.

San Francisco Bay Area

• Managed the strategic marketing and creative initiatives of the corporate website, digital marketing and events. Partnered with business units to increase marketing and sales alignment, guide positioning, and develop.
• WEBSITE – owned corporate website, skilled at WordPress and HTML, web design and UX, site optimization and analytics.
• DIGITAL MARKETING – managed marketing automation (Pardot), Google Adwords, emails, landing pages, SEO/SEM and social media campaigns.
• BRAND MANAGEMENT – the ambassador and gatekeeper of brand visual and voice integrity.
• CREATIVE & GRAPHIC DESIGN – creative director and proficient at Adobe Creative Suite.
• TRADE SHOWS & EVENTS – exceptional project manager, planned 25 worldwide events a year.