Content creative lead responsible for creative strategy, art direction and design across social and digital media.

Brand Creative and Strategy Consultant to start-ups and established companies, focusing on brand positioning, messaging / storytelling, visual identity & creative, social media content and 360 campaigns. Clients and agency partnerships include:88risingBurberry BeautyRalph Lauren FragrancesMazarineLake & SkyeMUTHARTA

Built the in-house digital/social strategy and content practice during a critical period of rebranding, post-acquisition by Shiseido.• Led GTM campaign conception and execution for launches including: – Transluscent Loose Setting Powder - #1 category ranking in the US, becoming a significant % of business across key global markets and at Sephora– Caviar Stick Eyeshadow (#1 in category at Sephora)• Oversight of content across ecomm and paid & organic social: Instagram, Tiktok, YouTube, etc.• Oversight of copy across channels as the voice of Laura Mercier • Responsible for influencer partnerships on owned campaigns• Launched the brand in China, responsible for all strategy and creative assets for digital – TMall, WeChat, Weibo and Little Red Book

Working within Calvin Klein's internal ad agency, led both strategy and creative for full brand portfolio across global social and digital channels. Managed team of three.• Directed and designed Calvin Klein’s award-winning social media feeds: Instagram, YouTube, X, Snapchat, Facebook, Pinterest, etc• Concepted cut-through ideas and created content around brand campaigns, product launches, retail partnerships and events like the Met Gala, Academy Awards and NYFW – under the creative direction of Chief Creative Officer Raf Simons• Led copy across channels as the voice of Calvin Klein• Oversight of the China/Asia-Pacific region to ensure strategy and creative on WeChat, Weibo and other channels are aligned with global brand• Led viral and award-winning campaigns including “Show Yours. #mycalvins” UGC (beginning 2014), #mycalvins feat. Justin Bieber (2015), “I _ in #mycalvins” (2016), and the Calvin Klein x Amazon Fashion partnership (2018)• Accomplishments: – 500K to 15M+ Instagram community growth – Top 10 brand and #1 on IG – Gartner Fashion Digital IQ Index (2015–2016) – Top 10 brand – Gartner China Luxury Digital IQ Index (2016)

Launched the first iterations of the #mycalvins campaign.

Managed cross-channel marketing campaigns and brand partnerships that drove traffic, customer acquisition and retention, and millions in revenue for Gilt's biggest business unit.