• Partner with business leaders and cross-functional stakeholders on the development, execution, and optimization of transformational change projects and priorities impacting 9,000+ employees globally• Design, develop, and drive end-to-end change, communications, and training plans and strategies to promote employee awareness, understanding, and successful adoption of business-critical changes• Translate business priorities and strategic changes into relevant, engaging, and compelling messaging, communications content, and experiences, including email, newsletter, video, social media, and events, to engage the right audiences through the right channels at the right moments• Develop strong relationships with internal partners to proactively manage feedback, resistance, and risks and deliver high-impact engagement plans and recommendations that promote, reinforce, and sustain successful change • Coach and serve as a trusted partner to leaders and stakeholders on change management and communications practices to drive continuous improvement and elevate internal change capabilities

• Partnered with Global Employer Brand, Talent Acquisition, Digital Marketing, Brand, and other key stakeholders to create and implement BCG’s refreshed employer brand strategy and employee value proposition to position BCG as a top employer for current and future employees• Led the research, development, and execution of careers site redesign and content strategy to elevate BCG’s employer brand and candidate experience and attract and engage diverse talent, improving NPS by 19% and growing talent community by 68% within four months• Managed a team of writers and creatives to activate strategic brand messaging that amplifies BCG’s mission, culture, and employee experiences through creative storytelling, delivering a brand new careers site and engaging, compelling content to improve average time spent on site by 46% and increase pages viewed per visit by 14% within four months

• Led comprehensive qualitative and quantitative audience and market research to develop a compelling brand strategy, value proposition, and messaging that authentically showcases Uber’s unique culture and establishes Uber as a top global technology employer• Delivered strategic, data-driven recommendations to elevate brand content across all owned and paid digital channels, including the careers site, blog, social media, and branding platforms, to strengthen Uber’s employer brand and effectively engage with emerging, experienced, and executive talent• Managed end-to-end production of 5 employer brand videos, including project scoping, storyboarding, and scripting, to ensure all assets are on brand and met stakeholders’ requirements and deadlines, delivering authentic storytelling and memorable experiences that inspire meaningful action

• Conducted market and audience research to deliver strategic recommendations and insights that inform the development of a brand strategy, value proposition, and messaging unique to Discord and position the company as an employer of choice• Partnered with leadership and teams across Discord, including Engineering, Product, Marketing, Brand, People, Recruiting, and DEI, to produce compelling, on-brand content that authentically brings Discord’s company culture and employee experiences to life across owned and paid digital channels• Provided strategic counsel and developed playbooks and guidelines to support successful activation of brand strategy and messaging to grow Discord’s employer brand and attract, engage, and recruit diverse talent

• Collaborated with senior leadership and cross-functional stakeholders to develop and execute the organization’s first employer brand strategy, establishing Postmates as an employer of choice and winning #1 spot on Built In's Best Places To Work list• Partnered with Talent Acquisition, Brand, and Marketing to create and maintain the talent brand content strategy, editorial calendar, and key messages that amplify Postmates’ employee value proposition and support DEI recruiting goals, increasing female applications by 91% and URM applications by 42% within one year• Acted as chief storyteller and editor for employer brand and culture content, developing compelling employee stories that authentically showcase Postmates’ culture and employee experiences through creative storytelling, increasing Postmates’ LinkedIn followers by 120% and earning #5 in overall engagement among the top 50 Tech Companies• Served as a trusted advisor to internal stakeholders and business partners on a variety of strategic programs and initiatives, including candidate experience, careers site, and social media/digital marketing, to attract and nurture diverse talent pipeline, increasing total job applications by 80% while improving candidate quality by 46% year-over-year

• Collaborated with leadership team to develop and execute global internal communications and change strategies, plans, and tactics that connect 2,000+ employees with the company mission, values, priorities, and critical change initiatives• Authored, ghostwrote, and edited a wide variety of strategic internal and executive communications across channels, including emails, newsletters, slide presentations, digital screen, print, videos, events, and internal social platforms, to deliver clear, compelling messaging and narratives aligned to Box’s business priorities and strategic changes• Consulted and partnered with 50+ global stakeholders to develop and execute strategic communications and change management programs and campaigns that support company-wide culture, employee experience, and Diversity, Inclusion & Belonging (DIBs) initiatives, helping to maximize employee awareness, engagement, and adoption• Project managed and led end-to-end the planning, content, logistics, and execution of large-scale internal and external events, such as weekly all hands, quarterly townhalls, customer fireside chats, employee resource groups (ERGs), and key cultural moments and celebrations, to inspire, engage, and align employees around Box’s values and mission• Supported and provided strategic consulting for talent branding and recruiting initiatives, including employee value proposition (EVP) refresh and development, employee referral program, employer awards, and brand ambassador program, to establish Box as an employer of choice and attract diverse talent• Established success metrics, tracked results, and advised stakeholders on actionable insights to optimize for program efficiencies and scale impact

• Led creative marketing and communications initiatives and campaigns to connect, inform, and engage employees and candidates with talent branding and internal engagement programs • Developed and delivered relevant, engaging, on-brand internal and external communications to reach diverse audiences and inspire meaningful action• Oversaw and drove the successful completion of multiple projects simultaneously by working with partners to define project scope and timeline, manage deliverables, and coordinate feedback for implementation• Researched industry best practices and advised stakeholders on communications and brand strategies that optimize, innovate, and elevate existing and future programs

• Collaborated with business leaders and global stakeholders to develop and execute high-impact brand, marketing, and communications strategies for client companies, including Anaplan, GoDaddy, and GE• Acted as chief storyteller, writer, and editor to produce authentic, relevant, and engaging stories, content, and experiences that engage diverse audiences and spark action• Project managed the end-to-end planning and execution of talent brand, communications, and marketing programs and campaigns that positively impact the client's culture, employee experience, and brand• Conducted internal and external research and audits to identify opportunities, gaps, and risks, delivering strategic recommendations to innovate and evolve programs, mitigate issues, and achieve strategic outcomes • Monitored program metrics to demonstrate success and operated ongoing engagement plans to inform relevant leaders and stakeholders, helping to gain support and buy-in while influencing actions that positively impact the client's strategic programs

• Researched and wrote both short and long-form content, helping to develop a unique editorial voice and brand for Michael Brenner, the founder and CEO of Marketing Insider Group• Managed, reviewed and scheduled editorial content for publication in WordPress, ensuring original, syndicated and contributor posts are delivered to readers in a timely manner• Developed, wrote and edited dynamic content marketing assets, including blogs, ebooks, social and web content, for clients in various industries, ranging from Fortune 500 tech companies to small and medium-sized companies, helping to improve brand awareness and increase lead generation and sales• Created, maintained and communicated project plans and schedules with clients and stakeholders to ensure successful and timely completion of deliverables• Copyedited and partnered with creative agencies to ensure all content is on-brand and consistent with corporate design, style and tone, and is optimized for SEO

• Collaborated with senior leadership and cross-functional stakeholders to develop and execute on global communications and change strategies, programs, and campaigns that support business priorities and transformational initiatives impacting 80,000 employees in 70+ countries • Created compelling, engaging communications content and experiences, including emails, videos, blog posts, digital signage, and social media, to create awareness and maximize employee engagement with strategic initiatives• Led global teams to plan and execute large-scale events and communications campaigns supporting priority initiatives, including transformation change management programs and cultural moments, inspiring and connecting teams with the company's mission, values, and priorities while empowering employees to thrive through complex, critical changes• Owned and managed all internal communications channels and editorial calendars to publish, share, and amplify strategic messaging and narratives that inspire, inform, and connect employees with company strategy, priorities, and values • Oversaw employee feedback channels, monitored, and measured effectiveness of existing internal communications and change programs to drive continuous improvement and impact of future initiatives

• Partnered with business leaders and cross-functional teams to design and deliver integrated communications and change strategies that promote, reinforce, and sustain successful change and achieve strategic business outcomes • Owned strategy, messaging, planning, and execution of communications plans and tactics to drive employee awareness, understanding, engagement, and successful adoption of business critical changes and initiatives• Developed, wrote, and edited communications for executives and company-wide communications across a variety of media and channels, including emails, presentations, scripts, blogs, social media posts, and videos, to increase employee awareness and engagement with key strategic programs• Built SAP’s first-ever employer brand strategy and digital channels, including Facebook, Instagram, Twitter, Pinterest, and career blog, to drive external brand awareness and promote SAP as an employer of choice• Designed and launched a robust and vibrant global change champion network, identifying, engaging, and coaching employees to support and activate change and strategic programs across office and remote locations in more than 78 countries worldwide• Established high quality feedback loops to solicit employee feedback to continuously measure the performance of change and communications efforts and uncover actionable insights on channel mix, communications mediums, and cadence, delivering strategic recommendations to optimize and improve reach and engagement

• Planned and executed global communications strategies to promote employee awareness, understanding, and adoption of enablement offerings and programs across the organization• Collaborated with global stakeholders to project manage and drive the design, development and implementation of onboarding and ongoing training for new hires• Supported stakeholders with research and content development of enablement training materials • Brainstormed and developed social media messaging for various internal communications channels, such as newsletter articles and online communities, to improve employee communications and engagement• Collaborated with regional and global teams to critically review, identify knowledge gaps and provide recommendations on onboarding and enablement programs, helping to increase employee retention and productivity

Program Manager • Collaborated with university staff and faculty members to develop and drive marketing communications strategy, increasing awareness of student program and job opportunities• Moderated community content and comments contributed by staff, students and alumni, to engage and encourage meaningful career and job search conversations• Managed social media channels to grow the community and improve student and alumni experience• Mentored volunteers to support professional skill development and career exploration, helping to improve volunteer retention• Collaborated with university administrators and professors at Open House events to attract prospective applicants, which helped to cultivate and strengthen relationships with local and international studentsSenior Writer & Editor• Developed, implemented and managed editorial calendar and timeline for blogs and social content, helping to grow readership and enhance the community's online presence • Gained hands-on experience in drafting and posting effective social media messages to improve online engagement with followers and drive traffic to community sites• Developed exceptional writing and editing skills from managing content contributors to deliver high-quality external communications across websites• Conducted research and interviews to produce educational and informational articles and resources, garnering some of the highest read counts in the community's historyRecruiting Coordinator• Scheduled interviews and managed recruiting process to ensure interviews were conducted efficiently and professionally • Coordinated onboarding activities for successful candidates, including orientation and training sessions, which improved volunteer productivity and engagement level• Managed marketing and communications plans to promote new program launches and volunteer opportunities, successfully improving on-campus awareness and volunteer candidate pipeline

• Managed and implemented social media marketing strategies, generating 211% increase in Facebook fans and over 67% in Twitter followers within 8 months• Brainstormed, planned and executed innovative marketing events, which attracted over 300 students within two days and increased student awareness by 11% in 4 months• Revamped web and print resources using design software to create more visually engaging promotional materials and contemporary branding• Promoted recruiting services through outreach events and social media, increasing volunteer job postings by 233%• Answered and directed high volume of emails in a timely manner, establishing excellent customer rapport with community partners and prospective clients to maintain high-quality customer service and satisfaction rate• Demonstrated excellent leadership and teamwork skills while recruiting, training and collaborating with volunteers to develop communications materials, enhancing both internal and external awareness of the organization and programs/offerings

• Critically evaluated complex information from multiple sources to create accessible, engaging communications materials for various internal audiences and customers• Gained exceptional verbal and written communication skills to produce progress reports, ensuring project activity and issues were communicated to management team in a timely manner• Tracked and analyzed communications channels to develop recommendations for improvement and best practices, which resulted in more efficient and effective communication between regional and global teams• Provided administrative support, including scheduling meetings, administering expense claims and preparing meeting materials, which resulted in more efficient business processes and operations