Digital Marketing Account Manager
Provided digital marketing services to small businesses to help them grow and succeed.● Collaborated with the design team on Teamwork to create and publish ad creatives, newsletters, emails, landing pages, and social media content that appealed to the target audience, increasing web traffic by ~80%, lead generation by ~20%, and sales by ~30% for 20+ client accounts within 6 months.● Planned, executed, and monitored social media marketing campaigns (including market research, positioning, content creation, posting schedules, community engagement, and performance measurement) on LinkedIn, Twitter, Facebook, Instagram, and TikTok; resulted in an avg. of 60% increase in engagement.● Ran, A/B tested, and optimized paid social ad campaigns in ads manager (Google, Meta, TikTok, and LinkedIn), leading to ~10X ROAS for 20% of client accounts.● Drafted and edited monthly email newsletters for 3+ clients; boosted open and click-through rate by ~15%.● Initiated SEO keyword research and tracking using Google Keyword Planner; implemented keywords into ad copy for 5+ clients, helping to increase conversions by an avg. of 15%.● Tracked all Facebook, Instagram, Twitter, TikTok, and LinkedIn metrics through Zoho/Google Analytics daily, refining social content strategies based on insights to improve campaign effectiveness and optimize conversions.● Established and sustained excellent client relationships with an 80%+ retention rate through weekly communication, strategic recommendations, and consistent delivery of results.● Promoted from Junior Account Manager to Account Manager I in 8 months