Gracia Sim Email & Phone Number

Singapore

Provided strategic consultancy on full year employee engagement programmes through aligning to client’s strategic objectives, budget and supporting in stakeholders buy-in.Demonstrated analytical skills through analysing well-being, safety & engagement surveys and displayed problem solving capabilities to overcome engagement challengesEnsured client satisfaction and loyalty through strong stakeholder and vendor management for a smooth implementation of well-being engagement events Delivered on sales KPIs through breaking into new markets and clinching key accounts across various industries like the Marina Bay Sands, Rajah & Tann, Samsung and HSBC for the organisation.Developed a growth-focused, integrated marketing strategy that drove brand and product awareness resulting in greater customer engagement and retention.

Singapore

Does business development and sales for corporate wellness programmesManaged corporate branding and marketing. Led the reconstruction of the corporate wellness website (workplacehealthsg.com) and developed the submission poster necessary to attain the Health Supplier Award in 2017.Oversaw the PR for a newly launched event for two years from 2018-2019 and generated media interest from the biggest local mainstream media including Channel News Asia, Channel 5, Channel 8, Straits TimesConceptualised marketing campaigns of a new technological health product to augment existing corporate wellness programmes and grow our value proposition to our clientele

Singapore

Project managed branding and design projects to ensure Clients’ milestones/timeline were achieved Contributed to business development by managing new sales and existing client relationshipsDeveloped the client’s creative brief and facilitated discussions between company and client to ensure effective solutions were proposed through a highly collaborative process

Singapore

Spearheaded the first social media campaign in WDA Retail Division through Facebook and InstagramThrough innovative user group profiling, strategized social media interactions that more than doubled the average ‘Facebook reach’ Developed the framework and presented on research findings for WDA’s first feasibility study into retailtechnology

Singapore

Advised FMCG blue-chip clients by offering market analytics and insights which account for irregular/ lumpy sales revenueAnalysed clients’ performance, market trending and competitive landscape by benchmarking KPI to market performance; contributed to client’s short-term sales planning and projection

Developed a comprehensive marketing plan and proposed highly relevant objectives to be delivered by working closely with the firm and understanding their needsPlanned and conducted interviews/strategic surveys with international and local clients to obtain insight relevant to our research objectivesDid in-depth analysis to identify customer segmentation and possible packaging of B1G1’s offerings to the relevant segments

Bachelor Of Business Administration (B.B.A.) Honours, Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Exchange Programme