Graeden Middel Email & Phone Number

Ottawa, Ontario, Canada

I spearheaded a company-wide CRM optimization project that significantly boosted sales pipeline activity and managed sales commissions across various business units, directly contributing to the long-term organic growth goals. I utilized tools like HubSpot, Excel, and SAP to support ad-hoc projects, such as gross margin analysis and revenue forecasting.• Hired as the first and only Sales Operations Analyst to support the company's shift towards expanding organic growth.• Process and manage sales commissions across various business units, ensuring accuracy and timely distribution.• Initiated and managed a company-wide project to standardize the use of HubSpot, resulting in:o Increased deal value in the investigation stage by 136% and in the high probability stage by 3900% within the first three months for one business unit.o Reduced expired closed dates from 95% to 12% within one month for another business unit.o Significant overall increase in qualified sales activity filling the pipeline and 100% participation rate across phased-in teams.• Contributed to various projects, including gross margin analysis, creating sales incentive compensation workbooks, forecasting, data cleansing, and plan design.• Proficient in HubSpot, Excel, SAP, SharePoint, PowerPoint, and basic PowerBI.

Toronto, Ontario, Canada

I handled $40M+ in monthly sales data to optimize customer experience and business growth, collaborating on process improvements and platform feature delivery as a trusted point of contact with leadership teams.• Oversaw ongoing sales incentive compensation operations, regularly managing $4M+ in monthly incentive compensation for the client, including rule building, process execution, and reporting.• Collaborated with cross-functional teams to implement new platform features and rewards solutions to support continuous improvement and automation.• Built models and reports, including payroll, quota, accruals, and actuals, using the in-house software aided with Excel charts, pivot tables, and complex formulas, including INDEX MATCHES, nested IFs and ORs, as well as VLOOKUPs. • Performed frequent analyses to drive business growth, optimize customer experience, solve compensation and attainment discrepancies through Excel pivot tables and formulas, and optimize SQL queries.• Identified internal process improvement opportunities and led projects to accomplish the changing goals and needs of the client through regular partnerships with senior members of the compensation and sales teams.

Remote

Researched and analyzed government and industry policy news and data to develop and present evidence-based policy insights for clients in various fields such as pharmaceuticals, health care, and public affairs.• Becoming the sole analyst responsible for the daily political briefings, I generated increased value by developing new briefing formats for clients by creating private online article links using Heroku to offer more tailored insights for clients based on industry.• Worked on and led multiple RFP proposals for potential client projects focused on policy and data analysis in the public affairs industry, using the in-house Argus news-gathering software and Excel formulas and pivot tables for qualitative and quantitative analysis.• Created reports for executives and directors regarding event news, such as COP26, and business insights for investor presentations through research and fundamental data analysis.

London, Ontario, Canada

I managed a team of over 70 full-time and 200 part-time volunteers to run a political campaign with a constituency of 30,000 voters.• Won the election, finishing with 53% of the vote in a three-candidate race.• Achieved the highest voter turnout in almost a decade, with a 6% year-over-year increase.• I supervised the development of cutting-edge digital campaign plans amid the COVID-19 pandemic.• I took charge of developing policies, creating messages, and organizing events for the candidate during their 6-month campaign.

London, Ontario, Canada

Worked as an arms-length partner with the Canadian Automotive Association assisting in the coordination of the roadside assistance program for clients.

Bachelor Of Science - Bs, Microbiology And Immunology

Activities and Societies: University Students' Council, Science Students' Council, First Year Orientation Team, Lambda Chi Alpha Fraternity

High School

Graduated as an Ontario scholar with an extended French certificate. Received Dr. Susan Kuzmyk award for outstanding achievement in three.