Graeme Mckellar Email & Phone Number

Milngavie, Gb

Glasgow, Scotland, United Kingdom

Took the Creative lead on campaigns for a huge range of clients - from International brands, to National Government, Local Authorities, SMEs and more.Generated hundreds of thousands of pounds in Creative revenue - with associated airtime sales worth many times more.Made success the ethos of Radio Clyde Creative - hitting 4 annual targets out of 5, including the last 3 years in a row.Diversified our portfolio of work - creating noteworthy campaigns for radio, TV, social media, OOH, plus branding and product designs.Raised the bar for quality of work created by the department - winning Gold at the Roses, an Aerial, 2 Bauer Create awards, as well as being named in Campaign's 'Top 10 ads of the year'.Ensured that Clyde Creative delivered consistently to the high standards and tight deadlines required - helping the Clyde Commercial Team remain the most successful in the country.Was instrumental in helping my Creative, Digital and S&P adopt to the 'Bauer Create' model - collaborating ever-closer on projects for clients, becoming a model of success for the wider company.Strengthened relationships with key clients not directly overseen by Account Managers - ensuring revenue continued and often grew.Established and nurtured key relationships within the Bauer group - finding new ways of working for the betterment of our own brands.Made the quest for learning and development a hallmark of our department - organising weekly 'Masterclass' sessions, 'Pechakucha' presentations, and enabled the team to attend industry-related lectures, presentations, festivals, and more.Championed Creativity among our local team - highlighted news and research from our industry, demonstrated best practice, introduced new methods and approaches, sought-out business opportunities, organised training events and more.Identified, recruited and developed exceptional people - adding to the talent, experience and character of the team.

Glasgow, Scotland, United Kingdom

Created innovative and highly successful campaigns for a wide range of clients.Helped improve team performance - shortened turnaround times, grew commercial revenue, improved hit-rates and strengthened the relationship with the in-house Sales Team.Brought a new level of understanding and appreciation of audio - organised tutorials from music production specialists, trained the team in music/voice selection, took a lead role in music license negotiation, and more.Enthusiastically became the department's 'trouble-shooter' - using my creative and commercial experience to work on the most difficult briefs, with the tightest budgets and/or timescales, often in very challenging circumstances.Gave valuable advice and guidance to Junior Creatives - helping them develop into key members of the team.Worked closely and constructively with STV's in-house promotions and legal teams - finding innovative new approaches and solving long-running problems.

Glasgow, Scotland, United Kingdom

Grew from nothing to become one of the most successful radio Creatives in the country - winning major accounts and generating some of the highest revenues in our industry.Refined a style and method of working which was replicated across the country - employing innovative approaches, an intelligent writing style, licensed music, celebrity voice-overs, and more.Created what could well be the first, and possibly still only, listener-generated Radio advertising campaign - enabling a client to continue to advertise when their creative budget had been spent, and all other avenues exhausted.Was named 'Employee of the Year' from among GMG's hundreds of staff.

Glasgow, Scotland, United Kingdom

Wrote numerous sketches for a BBC Radio Scotland comedy sketch show.Worked with producers and actors to refine the material for live recordings in front of a studio audience.Also participated in a development group, creating new show concepts and material.