My role is responsible for all marketing across the five commercial business units including; Coffs Coast Holiday Parks, Coffs Harbour Airport, City Smart Solutions, Coffs Harbour Lab, and Coastal Works. Responsibilities:Coffs Coast Holiday Parks - Marketing Plan. Implementing the Coffs Coast Holiday Parks 2020-21 marketing plan, with a key focus on search, remarketing, promotions, emails, guest relations, public relations, social, partner marketing, and online travel agents (OTAs) optimisation.Coffs Coast Holiday Parks - Revenue Management. Producing the annual pricing strategy and 12-month strategic promotional calendar. Implementing reporting dashboard to ensure visibility of key revenue management and marketing metrics, and communicating monthly insights to the senior management team. Coffs Coast Holiday Parks - Guest Relations. Implementing the customer service strategy, including the creation of a corrective action process, that actively addresses all feedback within our parks. The strategy measured through guest surveys, net promoter score, and online review results using ReviewPro software. Responsible for managing external guest feedback via the reputation management process. Coffs Harbour Airport, CitySmart Solutions, Coastal Works & Coffs Harbour Laboratory. Providing strategic marketing advice and support to the Business Leadership Managers, to maximise sales opportunities within each business unit.

As the Industry Marketing manager with three direct reports, I was responsible for the all marketing activity targeting the Tourism, Hair, Beauty and Agribusiness industries. Responsibilities:Subject Matter Expert. Responsible for supporting two SkillsPoints teams and developing a detailed understanding of industry ideas that meet the overarching SkillsPoints and TAFE NSW marketing strategy. Marketing Plans. Developed and implemented marketing plans for key industry sectors to achieve TAFE NSW enrolment and engagement targets. This included, research, campaign development, brand strategy, digital marketing, social media, content production, public relations, SEM, website development, market research and analysis, lead generation, and marketing optimisation. Stakeholder Engagement. Provided strategic marketing advice and support to the General Manager SkillsPoints to ensure alignment to the demands and requirements of key industry partners. This included regularly collaborating with the broader marketing team to ensure marketing plan alignment.New Product and Project Launches. Managed campaign execution and new product launches through industry channels to increase enrolments and revenue potential. Team Management. Managed and developed a high performance team, through the development of meaningful individual performance development plans.

Responsible for all B2B marketing activity targeting employers, specialising in apprenticeships and traineeships. Responsibilities:Brand Strategy. Developing the annual Brand Plan for the B2B Channel and maintain a Schedule of Activity for implementation of ongoing, seasonal and campaign activity. Manage the planning and implementation of marketing communications to support a range of small to large marketing campaigns. Capability Development. Take a leading role in building marketing communications capability within the operating model to ensure strong understanding and commitment to protection of the TAFE brand. Support TAFE to become a market-driven organisation by utilising market research intelligence to drive business outcomes.Marketing Programs. Implement region and local based marketing campaigns via a suite of media tailored to each campaign/area. This includes traditional media across print, PR, events and an increased focus on digital.Digital. Execute an inbound marketing approach to the B2B channel to increase lead generation. Develop SEO, SEM, content strategy and update current website. Including developing buyer personas, adding keywords, improving SEO for the website and developing lead nurture campaigns through Eloqua.

My role was Senior Brand Manager with 3 direct reports, including 2 Product Managers and 1 Marketing Assistant. Responsibilities: Strategy. Developing annual brand plans, operating plans and budgets in line with company objectives. New Product Development. Spearhead new product opportunities through analysis of category data, trends and competitor performance. Attend trade shows and work closely with key manufacturers and partners in China, US and Europe. Implementing market research initiatives from concept through to creation.Product Launches. Execute new product launches including product releases, customer training, and presenting to the sales team at the annual sales conference. Branding. Execute targeted brand plans and increase sales through retail partners by providing innovative POS displays and promotions. Establish clear branding and style guides for all ranges.Customer Presentations. Prepare and present major category reviews, new product presentations and marketing plans to key retail and commercial customers. Marketing Programs. Execute ATL/BTL marketing campaigns including digital, print, sampling, trade shows, in-store media, and point of sale including the management of external agencies. Develop 12 month trade marketing calendar in line with sales and marketing objectives.Digital/Online. Prepare integrated digital marketing strategies across Facebook, owned websites and online advertising for key brands.

As Brand Manager for GBC and Quartet my major focus was to develop and then execute the brand plans in order to achieve the sales and margin targets required. My responsibilities involved new product development, branding, customer presentations, product launches, and delivering engaging marketing programs.

As a Product Manager I was responsible for developing the product categories strategy. My portfolio included over 30 brands and the key target was to maintain existing distribution and sales. As a result my strategic plan to achieve this included improving sourcing, negotiation and developing stronger relationships with local and overseas suppliers. My responsibilities also involved preparing and attending sales presentations and providing technical support to the sales team for all products within my portfolio.