Graeme Uhd

Graeme Uhd Email and Phone Number

Managing Director - Insights & Strategy at Hoop Group @ Hoop Group
australia
Graeme Uhd's Location
Melbourne, Victoria, Australia, Australia
Graeme Uhd's Contact Details

Graeme Uhd work email

Graeme Uhd personal email

n/a
About Graeme Uhd

Research & communication industry analyst with experience across; Agencies (media & advertising), research companies and publishing businesses (across new and old media).Very involved with new media and the fragmentation of communication channels, Graeme has been involved with understanding the how/why/where of media and advertising.Specialties: Advertising ROI, Segmentation, Data Analysis, Media Measurement, & Brand analytics .

Graeme Uhd's Current Company Details
Hoop Group

Hoop Group

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Managing Director - Insights & Strategy at Hoop Group
australia
Website:
hoopgroup.com.au
Employees:
4
Graeme Uhd Work Experience Details
  • Hoop Group
    Managing Director - Insights & Strategy
    Hoop Group Nov 2008 - Present
    Melbourne, Victoria, Australia
    Independent strategy agency focused on delivering integrated marketing & media solutions. Key areas of specialty in the Insights & Strategy area are;- Developing market insights in the media sector - Consulting on market research- Creating 'sales' focused media insights- Media effectiveness measurement- Cross-media effectiveness (focusing on online media)
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  • The Nine Network Australia
    National Client Strategy Manager - Insights Division
    The Nine Network Australia Jul 2004 - Nov 2008
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  • The Leading Edge
    Senior Consultant - Media
    The Leading Edge Feb 2003 - Jun 2004
  • Publicis Advertising Asia Pacific
    Knowledge Director
    Publicis Advertising Asia Pacific Oct 2001 - Feb 2003
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  • Optimedia
    Research Manager
    Optimedia May 1997 - Aug 2001
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  • Nielsen
    Researcher
    Nielsen 1990 - 1995
    View

Graeme Uhd Skills

Integrated Marketing Market Research Advertising Digital Strategy New Media Digital Marketing Segmentation Customer Insight Advertising Research Digital Media Media Strategy Consumer Behaviour Media Planning Data Analysis Media Buying Focus Groups Primary Research Market Analysis Marketing Research Mobile Marketing Quantitative Research Market Intelligence Media Evaluation Analytics Online Research Consumer Insight Competitive Intelligence Brand Architecture Brand Equity Qualitative Research Social Media Measurement Business Insights

Graeme Uhd Education Details

Frequently Asked Questions about Graeme Uhd

What company does Graeme Uhd work for?

Graeme Uhd works for Hoop Group

What is Graeme Uhd's role at the current company?

Graeme Uhd's current role is Managing Director - Insights & Strategy at Hoop Group.

What is Graeme Uhd's email address?

Graeme Uhd's email address is gr****@****.com.au

What schools did Graeme Uhd attend?

Graeme Uhd attended Swinburne University Of Technology, Rmit University.

What are some of Graeme Uhd's interests?

Graeme Uhd has interest in Family, Civil Rights And Social Action, Education, Environment, Surfing, Science And Technology, Arts And Culture, Disaster And Humanitarian Relief, Golf, Snow Sports.

What skills is Graeme Uhd known for?

Graeme Uhd has skills like Integrated Marketing, Market Research, Advertising, Digital Strategy, New Media, Digital Marketing, Segmentation, Customer Insight, Advertising Research, Digital Media, Media Strategy, Consumer Behaviour.

Who are Graeme Uhd's colleagues?

Graeme Uhd's colleagues are Kyle Griffin, Liz Farquharson.

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