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Liz Farquharson is listed as CEO and Co-Founder at Hoop Group, a with 4 employees, based in Greater Sydney Area, Australia. AeroLeads shows a matched LinkedIn profile for Liz Farquharson.
Liz Farquharson previously worked as Head of Global Strategy & Operations at A Perfect Space and Head of BrandFit at Zenith Optimedia. Liz Farquharson holds Arts, Economics from Monash University.
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A senior marketer and business strategist with 20+ years of experience working with teams across multiple disciplines including; insights, media, creative, content, licensing, communications, sponsorship and sport. Strong focus on innovation using data & insights to build brands, engage audiences, excite stakeholders and drive growth. Cultivator of big ideas and great working relationships with clients and teams.
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Sydney, Australia
Hoop Group is an independent market research agency specialising in optimising connections with audiences, customers and consumers. We are a blend of researchers, brand specialists, innovators and story tellers that work together to identify markets, develop products, refine content, optimise advertising spend and enhance the marketing process. Clients include; media publishers, advertisers, brands, industry bodies and other agencies.
Sydney, Australia
I'm passionate about digital disruption and shaping business for the future. At A Perfect Space we are building a global brand and enabling scalability that is unlocking the potential in everyday assets and reshaping industry norms.
Sydney, Australia
Heading up the first dedicated integration unit of a major advertising agency group. Working across the media and creative divisions, identifying strong brand fits, leveraging media spend and amplifying sponsorship investments including; Australian Idol, Big Brother, F1, Desperate Housewives and bespoke brand activations and sports sponsorships. Rights management, negotiation, brand funded content creation. Clients included; Telstra, Nestle, L'Oreal, 20th Century Fox, Lion Nation, Australia Post and others.
Sydney, Australia
Brand and sponsorship consultancy. Founded prior to Sydney Olympics to assist key sponsors manage their investments and drive business objectives. Clients included News Limited, Coca-Cola, Fairfax, Pfizer and others.
Switzerland
Working with the events and marketing division of UEFA Champions League living in Switzerland. Manager of the offical licensing program and event management roles across Europe.
London, United Kingdom
Working across music and brand funded content TV and major events including the Brit Awards and Glastonbury Festival.
Melbourne, Australia
Finding and managing brand partners for licensed products including BBC and ABC properties.
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Liz Farquharson works for Hoop Group.
Liz Farquharson is listed as CEO and Co-Founder at Hoop Group.
Liz Farquharson is based in Greater Sydney Area, Australia while working with Hoop Group.
Liz Farquharson has worked for Hoop Group, A Perfect Space, Zenith Optimedia, Shine Marketing Communication, and Img.
Liz Farquharson's colleagues at Hoop Group include Kyle Griffin and Graeme Uhd.
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Liz Farquharson holds Arts, Economics from Monash University.
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