Hoop Group is an independent market research agency specialising in optimising connections with audiences, customers and consumers. We are a blend of researchers, brand specialists, innovators and story tellers that work together to identify markets, develop products, refine content, optimise advertising spend and enhance the marketing process. Clients include; media publishers, advertisers, brands, industry bodies and other agencies.

I'm passionate about digital disruption and shaping business for the future. At A Perfect Space we are building a global brand and enabling scalability that is unlocking the potential in everyday assets and reshaping industry norms.

Heading up the first dedicated integration unit of a major advertising agency group. Working across the media and creative divisions, identifying strong brand fits, leveraging media spend and amplifying sponsorship investments including; Australian Idol, Big Brother, F1, Desperate Housewives and bespoke brand activations and sports sponsorships. Rights management, negotiation, brand funded content creation. Clients included; Telstra, Nestle, L'Oreal, 20th Century Fox, Lion Nation, Australia Post and others.

Brand and sponsorship consultancy. Founded prior to Sydney Olympics to assist key sponsors manage their investments and drive business objectives. Clients included News Limited, Coca-Cola, Fairfax, Pfizer and others.

Working with the events and marketing division of UEFA Champions League living in Switzerland. Manager of the offical licensing program and event management roles across Europe.

Working across music and brand funded content TV and major events including the Brit Awards and Glastonbury Festival.

Finding and managing brand partners for licensed products including BBC and ABC properties.