Graeme Wright Email & Phone Number

London, United Kingdom

Understanding motivations, changing lives.

London, Brussels, Hong Kong

Developing communications that help organisations express their unique competitive advantage and enhance corporate purpose and culture. Research & Insight - researching everything and anything. Media and Content Strategy - bringing great content to the forefront of communications.Youth, Graduate Marketing and Re-careering

London, United Kingdom

London, Singapore, New York

Side project developing and delivering employer brand strategies. Including:• Employer Brand and persona development for a multi-national corporation• Support for new business strategies, tenders and presentation• Research and insight work (qualitative and quantitative) into candidate motivations and aspirations• Identifying, researching and appraising new technology platforms • Apprenticeship and school leaver attraction • Key note speaking

Leading multi-disciplinary teams responsible for:Employer Brand Development – advising organisations on development and articulation of their Employer Brand platforms.Social Media Content Management – managing the social media presence and strategy for clients in the private and public sector.Insight – qualitative and quantitative research into all aspects of recruitment, ranging from Employee Value Proposition (EVP) development to targeted campaigns and a variety of in-house research such as Penna’s Social Media Audit.Diversity – delivering marketing strategies, research, and training to help organisations recruit and retain an inclusive workforce.Campaign Management and Analysis – tracking, reporting and analysing campaign effectiveness (both for traditional on-line and social media campaigns).Media Planning – identifying best fit integrated marketing solutions ranging from print to programmatic.Youth Marketing - initiatives and thought leadership focused on generational change in the workplace, personal branding (running workshops for industry groups and job hunters), and dopamine marketing.

Managing and developing an experienced attraction and sourcing team that was responsible for developing and executing integrated recruitment solutions for clients across all industry sectors, both in the UK and globally. I had a particular focus on:Youth MarketingDirect candidate sourcing (including: media planning and buying, search engine marketing, always-on and social media, CV database mining, E-CRM and candidate tracking)Management and development of a media team with a spend of over £25 million a yearQualitative and quantitative research (particularly in the fields of brand development and employee satisfaction).

Mostly inventing Employer Branding and going on media jollies. Novartis must have been the first Global EVP so well done me.

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