• Responsible for sales of a new scratch card brand ‘The Lucky Lottery’ into key retailers.• Nationwide field sales experience with both existing and new business accounts.• In depth sales reporting and analysis for entire sales team.

• Responsible for developing on a software idea for the food service industry.• Brought the initial business idea to a fully developed application and a commercially viable business solution.• Set up and conducted initial discussions with food service market leaders including BWG and Musgraves.

• Responsible for the purchasing of DVD from key movie studios including Disney, Universal, Warner Home Video, Fox etc. for wholesale supply into key Irish retailers including Dunnes, Easons, Smyth’s Toys and Golden Discs.• Managed DVD sales into Indi Entertainment’s key accounts.• Secured exclusive supply agreements for Disney DVD with Smyth’s Toys and Golden Discs.• Successfully developed and managed a consignment van sales model for Dunnes Stores.• Full category management of Dunnes Home Entertainment section, with responsibility for product selection, stock control, planograms, promotional calendar planning, merchandising and POS solutions, implementation and compliance.• Managed a team of 4 van sales representatives.

• Responsible for the purchasing of DVD from key movie studios including Disney, Dreamworks, Paramount, Sony Pictures, Universal, Fox and Warner Home Video, for wholesale supply into key Irish retailers.• Managed DVD sales into key accounts including Tesco, Dunnes, Supervalu, Golden Discs, Heatons and Smyth’s Toys. • Successfully increased market share for studios by driving sales and increasing brand exposure in strategic accounts.• Managed marketing budgets from studios for ATL and BTL campaigns.• Category management for Dunnes Stores home entertainment section with responsibility for product selection, planograms, promotional calendar planning, merchandising, POS solutions, compliance, sales reporting and analysis.• Successfully managed a team of 4 within a business unit and coordinated with purchasing, finance and logistics to ensure efficient supply chain management from stock procurement to customer delivery.• Responsibility for negotiating purchase price and setting internal DVD pricing, ensuring monthly revenue and margin targets for the DVD division were reached.• Proven track record of increasing margins in a declining market.• Accurate forecasting and tracking of internal yearly and monthly budgets along with revenue and stock requirement forecasting with DVD studios.• Stock control with responsibility for clearing slow moving lines through negotiating returns allowances and write downs.

• Managing DVD sales in Ireland for a portfolio of UK studios represented in Ireland by Sony Music, which included Paramount, Dreamworks, BBC, C4, Hit Entertainment and WWE.• Account Manager for Tesco, Dunnes, HMV, Xtravision, Gamestop, Golden Discs, Virgin and Tower Records.• Responsible for price negotiations and purchasing of DVDs for sale into the Irish market.• Responsible for marketing budgets and initiatives along with monitoring compliance.• Dramatically increased unit sales and market share for portfolio of studios, with Ireland indexing at over 30% of UK sales, in some cases, compared to an industry average of 5%.

• Managing Golden Discs busiest franchise store and Ticketmaster outlet.• Responsible for the day to day running of the store to include purchasing, pricing, staff management, stock control, head office compliance etc. • Proven track record in increasing substantial yearly growth.• 3 times winner of the chain’s ‘Shop of the Year’.