Editorial And Digital Content Manager
CurrentAs the Editorial & Digital Content Manager for Australia’s leading Industry Association I have taken charge of the evolution of Ai Group’s communications into online channels. This has included social media platforms: Facebook; LinkedIn; Twitter; development of an Ai Group Blog; and the co-ordination of Ai Group's webinars and online events.Over the past 5 years I have:• Evolved the LinkedIn page to organically attract more than 300 new followers every month;• Evolved our Twitter following beyond 6000 organically;• Set up and launched a Blog covering Policy, Leadership, Innovation & Economics – while managing contributions from 20+ thought leaders across the organisation. I have also written unique pieces of content that have achieved record numbers of click throughs for Ai Group;• Redesigned Ai Group's suite of weekly e-newsletters and managed their transition from purely membership-based policy communications tools to an open subscription models also aimed at the conversion of membership prospects;• Assisted in the development of an in-house studio for the broadcasting of live webinars, and assumed responsibility for the running of the studio. This has since extended to the coordination of Ai Group's online events throughout the COVID-19 pandemic, primarily via the Zoom platform.Ai Group is a leading national industry association representing thousands of businesses of all sizes. Our members gain access to networks, decision-makers and the information and advice they need to be successful. Members look to us for our influence and services and we help them to meet their compliance obligations and improve their businesses. Ai Group’s policy and influence is backed by our representative voice and strength in research in areas such as workplace relations, education and training, energy, trade, taxation and regulation. We promote industry development, jobs growth and stronger Australian communities.