30 YEARS, 110 CLIENT RECOMMENDATIONS, AND I'M STILL LEARNINGAfter 3 decades of helping brands deliver more valuable experiences, I am now focused on turning this into a team sport everyone plays skilfully.Initially collaborating with two long-time clients, Zurich and LEGO, we created The Experience Game to do just that. Just voted as 'Best game-based L&D product' internationally. It rocks.A GAME-BASED TRAINING SYSTEMTHE EXPERT GAME: This online group game unlocks innate skills to empathise, diagnose and transform any experience. Collaboratively. Powered by sharpened empathy, smuggled science and a wickedly simple toolkit that you can apply in minutes.THE LITE GAME: Drives deeper customer empathy and understanding in everybody else. In just 15 minutes of deceptively simple play on a mobile, tablet or PC.THE TOOLKIT: A phone-based collection of all the most useful ways to create impact without the normal effort, cost or complexity.THE IMPACT: This comes from a shifted culture, a shared understanding and a transformed ability to collaborate with precision across the value chain.