Key Responsibilities:• Outlined and developed strategic content for sponsors and partners including Walmart, AB InBev, Dodge, Monster Energy, Pit Viper, Yokohama, Jones Soda, and O’Reilly.• Collaborated with the social team to develop a comprehensive, relevant social strategy optimized to expand the content value provided to Thrill One’s collective 40+ million followers.• Spearheaded the strategy, development, and execution of premier, diverse content across the portfolio that aligned with each properties’ business objectives, engaged core and new audiences, built brand awareness, and enhanced athlete star-building.• Produced corporate overview materials for Thrill One, Nitro Circus, and Street League Skateboarding.• Oversaw Nitro Circus’ 2024 visual brand identity refresh.• Built, managed, and mentored best-in-class video and design teams, cultivating a culture of creative excellence.• Developed and balanced the content marketing budgets of each property.• Managed fast channel relationships and programming, leveraging Thrill One’s content library to maximize revenue.• Managed vendor relationships to service the organization’s content, operations, and technology infrastructure needs.• Collaborated directly with key stakeholders on content strategy to maximize investment opportunities.Achievements:• Spearheaded the development of Thrill One’s content strategy, pillars, and series grid for each property, resulting in high-impact sellable IP against multi-million dollar partnership investments.• Identified and deployed a robust Digital Asset Management system to optimize, tag, and streamline the access of Thrill One’s full content library.• Implemented a comprehensive project management system resulting in streamlined content creation workflows, improved team collaboration and communication, and enhanced task visibility.• Established and produced a comprehensive Media Day strategy and execution across Thrill One’s portfolio.

Develop and produce dynamic, impactful creative content, including video, motion graphics, graphic design, copywriting, and branding material needs, for high-profile clients across the industries of entertainment, sports, fashion, gaming, and philanthropy.Notable clients include:LA Chargers, Higher Ground Productions (President Barack & Michelle Obama’s production company,) City of Hope, Tiny Dino, and Villa Visuals.

• Developed and executed impactful, inspiring, and relevant creative solutions that aligned with client goals and objectives.• In partnership with creative leadership - led creative teams, including copywriters, designers, art directors, and associate creative directors to develop creative concepts and digital/social campaigns.Notable projects include:• Creative Director overseeing the development of Obsidian's “Pentiment” Announce Trailer for the Xbox & Bethesda Games Showcase, garnering over 5 million views across social.• Built motion design assets for game trailers and pitches, including assets from Smilegate Entertainment's live-action trailer for Crossfire Sierra Squad, which debuted at the Summer Games Fest in 2023, garnering over 3.5 million viewers.• Pitched and presented creative concepts, campaigns, and solutions to clients, and responded to feedback and requests for revisions.• Collaborated with accounts, strategists, and project managers to ensure consistent quality and timely delivery of creative deliverables.• Reviewed and provided constructive feedback on creative work to ensure it met the highest of standards.• Partnered with strategists to understand client’s brand, target audience, and messaging objectives.• Proactively developed cross departmental relationships and collaboration to strengthen the connectivity of the agency as well as produced the best possible solutions for our clients.• Fostered a culture of creativity and collaboration within the team, encouraging and mentoring team members to grow and develop their skills.• Monitored industry and social trends and provided recommendations for how clients should engage.

• Pitched, developed, and executed impactful, culturally relevant creative content, campaigns, and brand development for high-profile tech and gaming clients, such as: Xbox, EA, Amazon, Roblox, and Ubisoft. Notable projects included:• Creative Lead on the Roblox’s Opening Cinematic for RDC 2022, garnering 2 million views across social.• Developed the narrative, visual branding, and motion design deliverables for Dead Space’s Social Advocacy Program, garnering over 1 million organic engagements and 700K total mentions.• Partnered with art directors and graphic designers to develop a refresh to G4's promo visual branding.• Partnered with strategists to develop clients’ brand architecture, verbal identity, and messaging pillars.

Managed the cross-disciplinary creative team in budgeting, developing, and producing promotional, social, B2B, B2C, and original content for premier talent and brands. Notable clients included: UFC, IMG, WME, Endeavor Content, New York Fashion Week, Frieze Art Faire, World’s Strongest Man, and the Miami Open.• Produced the agency’s IPO roadshow materials, Times Square advertisement, and NYSE creative materials, resulting in a $10B opening evaluation.• Produce the inaugural Frieze LA’s social campaign that spotlighted the local artists and culture that comprised the art faire hosted at Paramount Studios, resulting in over 30,000 attendees.• Contributed to the agency’s social creative strategy and execution, leading to 12 billion in total views across social and nearly $20 million in social revenue in 2021.• Developed and managed a nationwide vendor list.

• Supervised the creative video team responsible for conceptualizing, producing, and developing promotional, sales, social, and original content including: - The Inaugural Frieze LA's lead up and on site social marketing video content and coverage. - New York Fashion Week and MADE LA digital spots, as well as a fully produced piece for fashion designer, Hood By Air - STEVE TV opening video and show graphics - IMG College Licensing's national College Colors Day and Spread Cheer Holiday campaigns servicing 48 national schools - Endeavor Content animated logo and sales sizzles - Miss Universe Organization's "Making a Beauty Queen" live broadcast and social media spot - Conference video programming “The Weekend” and Conde Nast’s “Future Luxury” - Pitch and promotional content for ELEAGUE - Event video programming for company retreats and conferences - Informational videos for Corporate Communications and Human Resources - Promotional and sales sizzles for A-list talent - Sports division sales sizzles, animated stadium graphics, banners, and sports-related billboard ads• Implemented a company wide creative project request system to streamline all creative project requests and efficiently present the pertinent information and project assets to the creative team. Improved the process of inputting, assigning, and tracking all creative projects by creating and managing custom interfaces within the online project management database• Generate monthly cost savings reports to highlight the value proposition of an in-house creative team.

Created and developed the production and post-production deliverables for the global talent agency and supported the creative, marketing, and communication needs of the Corporate Communications department.• Edited promotional and sales sizzles for A-list Hollywood clients and executives. • Produced and edited event video programming for corporate retreats and conferences, including tour coverage and event creative deliverables for Oprah, Conde Nast, and Arianna Huffington.• Produced informational videos for Corporate Communications, Human Resources, and Information Technology.• Edited sports division sales sizzles, animated stadium graphics, banners, and digital billboard ads.

• Created, shot, edited, exported, and uploaded HD house tour videos, videos highlighting the professional services offered by select business partners, client testimonials, and informational, animated shorts explaining real estate concepts.• Collaborated within a marketing department to conceptualize marketing ideas and create high-end, luxury marketing materials including HD photos and videos, brochures, custom websites, and custom home logos. • Fostered valuable relationships with real estate, financial, technology, and home improvement professionals in Orange County.