I’m a freelance analytics expert with over 10 years of experience helping brands, charities, and agencies unlock the power of their data. Specialising in GA4, Google Tag Manager, and Looker Studio, I can help turn your business questions into analytics solutions that drive measurable growth.Throughout my career, I’ve had the privilege of working with organisations of all sizes, from global brands, to charities small and large, to leading digital agencies. My skills and experience include: • Delivering tailored strategies according to client needs • Implementing and optimising data collection and visualisation to provide the insights needed to drive results • Leading GA4 training sessions to empower teams with hands-on analytics skills. • Developing analytics service offerings and managing a team within an agency.I’m always keen to connect with businesses looking to make smarter, data-driven decisions. If you’re ready to unlock your analytics potential or need support with GA4, GTM, or reporting feel free to reach out.