Who would have considered there was a role out there combining telecoms, audio and video engineering; quality enhancement algorithms, perceptual analysis and video quality assessment; as well as engineering and sales disciplines? I’m pleased to have it and support clients with a need for perceptual analysis tools and licensing. Supported by experts within OPTICOM from the development stable of MP3 and study groups of the ITU-T, standardized algorithms (POLQA, PESQ, PEAQ, PEVQ) for audio, voice and video are available to license.Most recently, the introduction of PEVQ-S provides a landmark as the first full-reference tool for analysis of Video streaming and QoE measurement.