Grainne Sweetman Email & Phone Number

San Francisco Bay Area

San Francisco Bay Area

Account manger, content producer, business developer and marketing strategist at What's Next Studios, a private consulting company that focuses on user experience and digital strategy to create and enhance digital products, services and marketing for SMBs.

San Francisco Bay Area

Creator of lifestyle blog focused on urban style and online shopping. Designed layouts and developed engaging upbeat copy focused on seasonal and event style for the modern mom.

Santa Clara, Ca

Developed strategic messaging and value propositions to position Sun Microsystems' products and services to executive level business and technology audiences. Created edgy, intelligent content as lead writer for Sun Microsystems' Inner Circle, delivered to 200,000+ IT/Business professionals in 18 countries. Worked with online marketing to develop compelling promotions to generate demand for Sun products and services.

San Francisco Bay Area

Designed and implemented innovative brand building programs to meet clients’ business objectives. Clients included E. & J. Gallo Winery, Wine.com, Ebates.com, 3Com and Lincoln-Mercury. Managed client budgets, increased agency profits via business development and growing existing accounts. Supervised junior staff, project teams and creative agencies.

San Francisco Bay Area

Designed and implemented public relations strategy for online provider of health and beauty products. Increased market share by establishing brand identity for online retailer in highly competitive space. Managed budget, supervised multi-functional project teams and external PR agency. Developed key messages and core positioning, wrote all press releases and company collateral material. Generated unprecedented media coverage and analyst interest. Produced television segments for a health-related TV series featuring More.com.

San Francisco Bay Area

Co-developed and executed brand-building PR programs for clients including More.com, FlashBake Ovens, AudioExplosion.com, Chevron Products Company, Sunbeam, Wells Fargo and Sun Microsystems. Supervised day-to-day activities of account team, client work and corresponding budgets. Designed and implemented highly successful launch for online retailer, More.com; generated 70 million impressions nationwide, including hits in the Wall Street Journal, Los Angeles Times, Newsday, The Boston Globe, Newsweek and Fortune. Built brand awareness for FlashBake Ovens in environment where no established category existed, generated pent-up consumer demand for oven. Educated lifestyle media about FlashBake Ovens and lightwave cooking technology via innovative media tour, secured coverage in Food & Wine, Bon Appetit, Metropolitan Home, Better Homes and Garden, Vogue, Gourmet and Architectural Digest.Produced a season of Computer Chronicles, an award-winning television series focused on consumer technology seen on PBS stations nationwide. Developed integrated marketing programs for Chevron’s Retail Marketing Division, including Chevron Toy Cars, Foodini’s Fresh Meal Markets and Chevron/McDonald’s Co-Brand partnership.

San Francisco Bay Area

Assisted PR Manager in developing loyalty programs for leading packaged goods company, responsible for brands including Fleischmann’s Yeast, DecACake, Spice Islands, French’s Seasonings and Tone’s Spices. Provided ongoing media outreach to develop deep, meaningful relationships with key consumer and food reporters. Worked with test kitchen on recipe development, supervised food photography.

Mountain View, Ca

Researched and co-produced feature stories for HP Video Magazine, a corporate lifestyle program distributed to company sites worldwide. Developed new story lines and concepts for video magazine. Interviewed featured guests, supervised location shoots, coordinated on-site and remote camera crews, wrote/edited scripts, managed production costs.