Grant Lake Email & Phone Number

Hoofddorp, North Holland, Netherlands

Responsible for the Kyocera Document Solutions brand in the EMEA region. Managing Brand content and brand concept to increase brand awareness and in the region.Brand development for events, digital content and monthly brand content to reignite the Kyocera brand in the EMEA region. Support and management of the yearly plans of the EMEA countries.Responsible:Acting as the 'brand guardian' to maintain brand integrity & consistency across all company marketing.Brand initiatives and events and communications within the EMEADeveloping Brand content to grow brand awareness in the Sales companies locations.Managing creative agencies to create and support brand requirements and campaigns.Identifying new brand requirements, create them or if needed, liaise with our Creative Agency to develop, and implement new templates and guidelines.Brand support on digital campaigns supporting lead generation content.Managing yearly plans of of 16 countires with liasioning with head office in Japan to meet Master plan objectives.Stakeholder management with the different marketing teams in the different countriesAccomplishments:The Economist “Magnetic worksplace” EMEA regionHunkeler (Production Print) Event Brand and content plan and executionReigniting brand content for EMEA region

Johannesburg Area, South Africa

Responsible for managing the Amstel Lager brand across South Africa to meet key objectives and deliver growth and equity for the brand and Heineken by developing annual brand plans, strategy, competitor analysis and execution. The budget for 2019 was ZAR100m but due to Covid-19 restrictions and bans reduced to ZAR60m for 2020. Report to the Senior Brand Manager.KEY RESPONSIBILITIES• Develop brand strategy through competitor analyses, brand ATL and BTL campaign development and executions.• Manage various internal stakeholders including local and global teams, trade marketing, sales team, supply chain, innovations, consumer insights, and finance teams, and agencies, customers, outlet owners, merchandise suppliers, and print suppliers to ensure alignment to the common objective.• Work with sales and trade teams daily to meet changing needs in the environment and ensure execution of campaigns.ACCOMPLISHMENTS• Consistent growth of 8 % leading into 2020.• 2019 was the brand’s largest volume year since it was brought back into the country.• Launched Amstel Masterclass session and Music tailored episodes.• Launch of Amstel Radler 0.0 into the market.

Johannesburg Area, South Africa

1. Brand Manager: Carling Black Label (Africa) | Feb 2017 – Jan 2019Manage the Carling Black Label strategy, campaign planning, ATL and BTL, and implement and evaluate the brand across Namibia, Botswana, Zimbabwe, Zambia, Lesotho, Swaziland and South Africa. Managed an Africa budget of ZAR5,5mil and South African budget of ZAR125mil. Reporting to the VP Marketing Africa and Country Managers (Africa) and Brand Director (South Africa) respectively.KEY RESPONSIBILITIES• Manage and stakeholder management and work with country and marketing leads to meet and exceed Carling Black Label objectives per country and adopt each country’s respective portfolio objectives and obstacles to meet the needs of their markets. • Brand management from strategy, communication and execution of the brand internally and externally with support from the marketing teams in the countries• Digital development and execution, media development and execution, country-specific strategy and brand health, creating and delivering on briefs through campaigns, managing budgets, trade visits, in trade campaigns.ACCOMPLISHMENTS• Grew Carling within the portfolio of AB Inbev brands in Africa by 33% volume growth in 2018 vs 2017. The 3 countries with the biggest volume growth were Botswana 35%, Zambia 85%, and Namibia 15%. • Development of Carling Black Label brand book CI for African countries to use when creating BTL and ATL campaigns.• Development and execution of the Carling Cup campaign for Africa.• 1st brand to bring in USSD for ABInbev into Namibia and Botswana for promotional activity.

Johannesburg Area, South Africa

Create and develop projects, such as the Varsity Cup tournament, to meet strategic objectives for the brand and company through BTL activities by managing aligned resources including agencies, planning, procurement, brand communications, TTL teams, promotions teams, merchandising teams, and regions. Manage a ZAR120m portion of the budget. Report to the Marketing Manager while managing relationships with BTL creative agencies, media and suppliers, and working with District Managers, Trade managers or sales managers to achieve campaign targets.KEY RESPONSIBILITIES• Development of briefs, design & execution for TTL programs aligned with the activation platform and various stakeholder to bring to life campaign• Creation of projects to meet strategic objectives for the brand and company through BTL activates• Develops and delivers through the line campaign programmes that keep the brand constantly fresho Project management of campaign timelines, budgets, agencies and sales teams nationally to ensure successful campaign• Manage all resources aligned to project• Collaborates with outside agencies, Planning, Procurement, Brand Communications and TTL teams, Promotions teams, Merchandising teams, EE Teams, and regions as appropriate.• Responsible for after action reviews of all TTL programs• Responsible for contribution to TTL team, and the development and leadership of direct reports and themselves personally

Johannesburg Area, South Africa

Responsible for managing BTL projects by creating and executing in-trade elements for brand campaigns and liaising with trade teams, sales teams, supply chain teams, creative agencies and BTL agencies, managing brand budgets per campaign. Reported to the Brand Manager and managed relations with BTL agencies, packaging suppliers and event teams. The brand budget was ZAR115m and supported the brand manager with a combined portion of ZAR30m.ACCOMPLISHMENTS• Rugby World Cup BTL campaign (USSD plan, Springbok photoshoot, point of sale creation and budget management). Managed players through the union for shoot and rights and supported the brand manager in overall BTL plan and roll out of the campaign from idea creation, development of mechanics and point of sale by channel.• Castle Lager Broville campaign. Supported the brand manager in creating the BTL for the campaign.

Johannesburg Area, South Africa

Mainly responsible for managing sponsorship portfolios, contracts and rights holders for Castle Lager SA Rugby, SA Soccer, SA cricket, PSL, Varsity Sport, and Brutal Fruit Provincial Netball. Work on various sponsored events to deliver business objectives and manage sponsorship budgets to achieves objectives set out in yearly brand and business plan. Report to the Marketing Manager of Castle Lager Sponsorship.ACCOMPLISHMENTS• Together for Tomorrows Bafana CSI soccer project in search of soccer talent and upskill younger chosen players.• Castle Lager Incoming Tour and Rugby Championship campaigns.• Castle Lager AFCON project.• Castle Lager Cricket World Cup campaign.

• Dealing with group account customers such as Tops and Liquor city and maintain relationships• Taking an leader role in the team to maintain goal and objectives• Maximise sales volume and market share in the outlet for SAB through development of promotions, discounts and ad hoc promotions to pull stock through trade• Implement national/regional promotions in relation to the segmented channel management process.• Achieve pre-determined sales/brands and market share targets.• Influence liquor retail pricing within segments based on the Recommended selling Price SAB has suggested• Develop sound business relationships in the outlets• Handle Customer and Consumer complaints and queries.• Manage product quality in relation to SAB quality standards.• Manage sales administration.• Compile daily / weekly reports and weekly feedback meetings with Sale Manager to track progress against set targets

Johannesburg Area, South Africa

Dealing with top clients and maintain relationships• Taking an leader role in the team to maintain goal and objectives• Maximise sales volume and market share• Implement national/regional promotions in relation to the segmented channel management process. • Achieve pre-determined sales/brands and market share targets. • Influence liquor retail pricing within segments. . • Develop sound business relationships. . • Handle Customer and Consumer complaints and queries. • Manage product quality in relation to SAB quality standards

- Training basic skill in sport- Providing fundamental ground work in a sport skill and knowledge- Providing and teaching the skill necessary for the children to compete at their best- Creating a environment of competing and excelling

Honours, Marketing Management

Education record