I am the CEO at GBW (formerly GAPbuster Worldwide). I have held CIO and COO roles at previous organisations and have used this experience to globalise GBW operations and lead the technology advancement at GBW. For over 21 years, GBW has been the market leader in customer experience measurement, reporting and analytics. We operate globally in over 105 countries and across 28 languages. We provide bespoke customer experience measurement solutions, designed to meet the specific needs of our clients. We use the latest in data capture and reporting technologies, including real-time feedback via mobile reporting solutions designed to maximize response rates and facilitate immediate feedback. GBW will continue to invest heavily in technology to ensure the gift of feedback can be captured in various ways to enrich businesses with the powerful insights that can be obtained from this valuable CX data.