Aileen Grant Email & Phone Number

Toronto, Ontario, Canada

Markham, Ontario, Canada

Toronto, Canada Area

Toronto, Canada Area

Nielsen Media Research sells and services the Clear Decisions software platform that analyses media and marketing data. Loaded with key Canadian syndicated studies – Vividata & Numeris RTS. I was responsible for driving revenue and renewals for over 100 clients across the country. Nielsen clients are represented by a cross-section of companies in the advertising industry: Media Agencies, Creative Agencies, Advertisers, Media Companies (TV, Radio, Print, Out-of-Home), and Educational Institutions. Expanded scope in 2017 to include Nielsen Digital products – Digital Ad Ratings, Digital Brand Effects and Pathmatics. In-depth knowledge of digital auditing tools working with media agencies and advertisers to track audience delivery performance, brand lift studies and digital ad spend.

Toronto, Canada Area

Lead the media department, overseeing the day-to-day operations and managing the development and execution of strong communication plans for H&R Block, Fountain Tire, Plan Canada, Certified Management Accountants, and Ripley’s Aquarium. Working closely with all agency disciplines (creative, digital and account services) to deliver cohesive business solutions.

Vaughan, Ontario

Recruited for newly created role to manage and optimize all paid, owned and earned media assets for the multiple brands within the YUM portfolio. Owned the relationship with the media agency, acted as an advocate of the brand teams and develop media plans to drive best in class marketing performance.

Toronto, Canada

As VP, Director of Planning, managed diverse set of accounts recognized as the most profitable and well-run portfolio of clients, fast-food, retail, packaged goods, pharmaceutical and beverages. Drove the planning strategy, and along with worked with the TV & Radio buying teams to develop the broadcast strategy, and negotiated all non-broadcast media.• Clients: Dairy Farmers of Ontario, Natrel Dairy, LensCrafters Canada, Coty/Lancaster, HMV, Sears, Campbell Soup AOR, Bristol Myers (Clariol), Bayer Consumer Care, and OMD International account projects.