Laura Baehr Email & Phone Number

Promoting the value of TV advertising through research, education and marketing.

Toronto, Canada

Led the Client Marketing team of Sales Account Executives, Production and Creative, driving sales across all Corus TV networks through innovative client solutions. Exceeded budgets though the creative use of "non-Sales inventory" and the launch of new product offerings. Managed the successful integration of the Teletoon suite of networks into the Client Marketing group.

Led the Marketing and Strategy planning for the Corus Kid and Family vertical: YTV, Treehouse, Nickelodeon (Canada), CMT, ABC Spark and Nelvana, which together represent over $200M in annual revenue. In addition to driving viewership and business results across the networks, led the international marketing efforts for Nelvana Enterprises including the highly successful Beyblade franchise; Successfully managed US network partners (ABC Family and Nickelodeon); and was the lead Corus representative on the Childhood Obesity issue, driving $10M in pro-social initiatives.

Led the development of Media plans, Consumer Advertising Creative and Trade plans. Launched the "YTV Kids Advisory" consumer research program and Managed the YTV Consumer Products business, launching YTV Whoa! Magazine and a line of platinum-selling CDs (YTV's Big Fun Party Mix).

Markham, Ontario

Led the Kids portfolio of watches: Responsible for inventory management, licensing (Disney) and all communications.

Glasgow, Scotland

Managed the International Trade and Consumer marketing for LINN Products, a high-end manufacturer of stereo equipment.

Ba, Film

Master Of Business Administration (M.B.A.)