Grant Casper Email & Phone Number

Lehi, Utah, United States

Lehi, Utah, United States

Houston, Texas, United States

• Formulate strategy and business targets by coordinating across Sales and Marketing teams.
• Calculated monthly benchmark for sales performance for North American region.
• Increased US social media postings’ adjusted ad value by formulating department-wide influencer best practices.
• Audit eCommerce partners’ user experience and update product info for hundreds of Shell lubricant products.

Provo, Utah Area

• Managed prospects in deal pipeline utilizing our CRM, ZoHo.
• Developed Go-To-Market plans for local emerging companies through external research and surveys.
• Conducted competitive landscape research, SWOT Analysis, and market segmentation to lead clients to actionable insights.

Houston, Texas Area

• Coordinated across sales managers and support staff to identify process improvement opportunities.
• Designed workflows to facilitate more efficient account closures affecting hundreds of locations nationwide.
• Engaged key stakeholders to deliver Salesforce optimization to automate approval delegations.
• Analyzed new business opportunities to provide actionable data to leadership.

Provo, Utah Area

• Planned out the logistics of in-state networking trips for club members to connect with industry leaders
• Developed strong connections with BYU alumni and local recruiters to help increase recruiting efforts by in-state companies
• Provided an interactive and worthwhile experience for club members to learn about possible in-state marketing opportunities and better understand what marketing in the business world looks like

Lehi, Utah

• Improved SEO rankings through construction of infographics based on relevant articles and blog-posts
• Increased storage unit listings by developing a privately-owned storage unit facility database of over 500 storage businesses for the company to contact
• Aided team members in achieving assigned deliverables throughout the internship

Provo, Utah

• Collected Facebook analytics to help develop social media strategies.
• Recruited new potential Marketing Association members at events on campus.
• Generated ideas to increase association awareness such as better educating underclassmen on club activities.

Provo, Utah Area

• Increased total addressable market by broadening the pricing strategy, leading to a 20% increase in booked recording time.
• Developed a social channel launch strategy by analyzing optimal content length, frequency, and calls-to-action based on competitor data.
• Led team project efficiency and effectiveness by organizing project schedules and managing assignments.

Provo, Utah Area

• Facilitated the development of competitor research by gathering data on 100 profiles and over 50 hashtags within the specified Instagram niche.
• Increased company market exposure by over 30% through a social media campaign to increase user interaction and influence on the platform.
• Designed a model to be utilized by future employees to optimize social reach through hashtags and calls-to-action.

Orem, Utah

• Developed social presence by tripling monthly Twitter impressions, more than doubling total Twitter followers, and quadrupling monthly profile visits.
• Expanded social media reach by organizing bi-monthly giveaways that increased follower count by more than 20% on average.
• Identified target markets through market research utilizing Google survey data, satisfaction reports, and Twitter analytics.

Allen, TX

• Enhanced positive perception of the business by utilizing positive communication skills to interact with each individual guest.
• Increased shift revenue by 30% during my career through sales techniques and order efficiency.
• Reduced costs by 10% by assiting in the maintenance of the restaurant.

Bachelor'S Degree, Marketing

Activities and Societies: BYU Marketing Association, Phi Eta Sigma Honor Society, and BYU Tutoring

Education record

Education record