Heizomat Canada is the Canadian distributor of Heizomat's German-built wood chip & biomass heating systems. Their products are legendary throughout Europe for their quality, durability & ability to handle a wide range of fuel types & sizes. We provide an unrivalled level of local & national service & support along with Canadian-based spare parts.Wood chip & biomass is a sustainable heating solution that efficiently repurposes waste wood into renewable energy. It saves you time, money & carbon taxes while delivering convenience that rivals fossil fuels. Ideal for poultry & hog farms, green houses, sawmills, wood product manufacturers & any farm or rural businesses heating 5,000 - 500,000 sqft.• Grew the team from one to five including sales, French sales & support, technical support, marketing, operations, financial.• Fostered a positive entrepreneurial culture of passionate team members that take ownership of business performance and are committed to an exceptional customer experience founded on integrity & trust.• Built a nationwide dealer network for local sales, service and support.• Created online & offline marketing campaigns that consistently grew lead generation, even during COVID 19.• Diversified the marketing to include additional tactics for increased business stability & to reach new markets & prospects earlier in the buying cycle.• Created multiple virtual trade show presentations on a tight budget that were recognized as standout in their category & were repurposed for additional lead generation tactics.• Trained install teams & developed resources for training installers remotely (thanks to COVID 19).• Developed business integrations, processes & software to leverage resources, improve operational efficiency, increase customer satisfaction & reduce errors & rework. • Consistently came in under budget on expenses & over budget on sales targets (except during COVID 19 when we fell just short of sales target).

Hired to build advertising I chose to go a non-traditional root for the industry and focused on digital campaigns that were highly effective at generating quality leads for a fraction of the cost of traditional offline tactics.As the leads came in I was asked to also look after the sales side of things since I had a background in HVAC, engineering and sales. As the sales came in I was asked to also look after all the logistics and technical aspects of delivery the products to the customers including becoming the factory certified installer.I was now responsible for all aspects of building the business.• Built effective online marketing campaigns that quickly established Heizomat Canada as the dominant player online and generated more quality leads than could be effectively serviced - even to the point of having to pause the campaigns at times.• Built an effective trade show strategy and booth design that generated a steady flow of traffic and quality conversations that kept four representatives on their feet almost the entire time.• Created print materials and magazine advertisements with tracking for lead generation performance.• Effectively sold products Canada wide and into the USA without customers seeing the products in person.• Managed CSA testing and certification for multiple boilers.• Hired a highly effective sales and technical support person with a French background that allowed us to better serve the Quebec market.

echosims (Rocket Barn) works with local and national small to medium sized businesses to build systems for generating quality leads consistently and profitably.Responsible for all client deliverables and management of production team. Led strategic development and conversion optimization for 66 websites (brochure, ecommerce, membership) and 190 advertising campaigns. Provided standalone marketing strategy on 31 projects.• Led the transition of the business from a project-based revenue model to a monthly recurring revenue model that increased revenue and profit stability while reducing workload for the sales and marketing teams.• Built the advertising department from the ground up to be the primary revenue stream for the company and the company’s first source of monthly recurring revenue.• Enabled a 58.4% increase in company revenue without increasing the size of the production team and while transitioning the business from project-based services to monthly recurring revenue services.• Led the implementation of systems for near-real time tracking of sales, revenue and profit against targets.• Created effective advertising campaigns for a local HVAC company that increased revenue four times over four years. These campaigns were then used to acquire manufacturer support for rolling out the campaigns to a province-wide dealer network leveraging one client into many.• Generated leads for a new franchisee that allowed them to achieve profitability in record time of less than three months (typically 12 to 24) and without any of the time and effort typically required for a franchisee to build leads using traditional methods. • Created a franchisee recruitment campaign that delivered higher quality franchisee leads for half the cost of previous marketing strategies. • Implemented advanced strategy, customer-centric design and data-driven conversion optimization to triple the average website development sale and generate monthly recurring revenue from each project.

OEI is a pioneer in Human Effectiveness that trains individuals to be calm, confident, productive, happy and fulfilled no matter what challenges they face. Responsible for all aspects of designing, developing, managing and delivering multiple concurrent training programs, advertising campaigns and sales presentations.• Innovated a highly effective, practical methodology for training people to remain productive & effective, free from stress, worry & self-doubt, through even the most challenging of circumstances.• Created and delivered a portfolio of 10 highly transformational programs that convey complex principles in simple, actionable terms, producing sustainable results for participants, and that participants acknowledge as one of the most life altering experiences they have ever had.• Designed and delivered hundreds of sales presentations on-stage and online to thousands of individuals from homemakers to entrepreneurs & CEOs, consistently converting 30% – 50% above target.• Captured an international audience by retooling on-stage programs for online delivery while at the same time elevating the level of results achieved by participants.• Created & implemented marketing campaigns – target market definition, copywriting, video production, webpage construction, email campaigns, ad creation, ad placement and performance tracking & analytics. • Planned and executed successful business strategy and automation of business systems such as marketing funnels, recorded webinars, membership website and automated delivery of program content.• Rated as the top presenter at the International Conference of MDI in Las Vegas.

RAHLE was a provider of creative online marketing services and innovative education enhancement solutions to top thought leaders and multi-media companies in the Personal Development industry. Responsible for business development and managing all aspects of multiple concurrent projects.• Designed, developed and implemented innovative and completely automated educational support tools that increased customer value and loyalty by amplifying engagement, retention and the results achieved.• Led creative and functional design of an interactive website for a not-for-profit that formed the core of their marketing campaign and provided a lucrative revenue stream through licensing of the technology.• Designed, developed and implemented a viral, video-based lead generation tool for a top thought leader that automated the delivery of personalized guidance to prospects based on their personal data.• Provided consulting and web development for a Los Angeles based entertainment company, including design & implementation of a comprehensive project management and communication strategy to ensure accurate reporting and efficient execution of objectives by the nationally distributed team.• Created and implemented an online email and video marketing campaign that sold out a 300 person paid live event in 3 weeks.• Managed the complete production of multiple DVD training programs for back of the room sales including; editing of raw footage, artwork, duplication, printing and online promotion.• Identified a niche in the fast growing personal growth market and developed & implemented an effective business & marketing strategy to identify, target and capture high-level international clientele.• Developed a creative strategy for circumventing gatekeepers to gain direct access to a high profile client that was subsequently signed and nurtured into becoming an ardent promoter of RAHLE’s services.

Responsible for project management and business development of a creative agency offering print design, web design & development, and interactive multimedia to a wide range of national and international clients. • Tripled revenues in first year (100% > target) and doubled them again in the second (50% > target) while improving productivity, quality, client responsiveness and profitability.• Became the supplier of choice worldwide for an industry leader that was previously only a national client.

RWDI is a world leader in the provision of advanced environmental and wind engineering studies and solutions through its team of over 300 specially trained engineers, scientists, consultants and support staff. Responsible for all aspects of multiple concurrent projects with fee values ranging up to $350,000.• Effectively led diverse teams with skill levels from technicians to Ph.D. analysts providing clear objectives, coaching, motivation, and bidirectional feedback to consistently deliver profitable projects on time.• Led first live project within two weeks of joining the company, where the standard protocol for new hires required a three-month period of job shadowing/training before project leadership.• Recognised for ability to quickly digest technical complexities of studies and translate them into practical, client-friendly solutions (despite no previous background in this field).• Identified the need for, designed and implemented a human resource scheduling system that optimized forecasting, billable time and client responsiveness through real time reporting.• Expanded the company’s range of services through developing a specialty in Green Buildings / Sustainable Design / LEED including technical paper preparation.• Restructured proposal and report templates to improve client clarity and highlight added value of company’s expertise beyond price competitiveness.

Led all aspects of event management and marketing for the inaugural Kitchener Blues Festival, which has grown to be one of Canada’s Largest Blues festivals at 4 days, 8 stages, 60 concerts and 150,000 attendees.• Engaged a volunteer board and set the organizational foundation that has ensured the rapid growth and year-after-year success of the festival.• The first ever city-supported event to consistently come in on budget, requiring no financial bailout, and setting the standard of success & fiscal responsibility for all future events.

Turnkey design and management of building services projects with contract values up to $300,000.• Transformed a temperamental client into a loyal $100,000 p.a. ardent promoter of all PFC services.• Led creation of new Acoustics department improving customer retention and loyalty.• Developed and implemented an ISO9000 system for control of all project documentation.• Highly respected by clients and local authority for innovative, cost effective smoke control solutions.