I am a Creative Director and Founder at Studio Yoke, a multi-disciplinary creative agency that helps clients communicate their brand stories and values through progressive, simple, and effective solutions. I also make cycling videos on YouTube, sharing my passion and knowledge about the sport with a growing audience. With a background in Aero-Mechanical Engineering, I have a strong technical and analytical foundation, as well as a keen eye for aesthetics and design. I started my career as an Engineer at Rolls-Royce, where I gained valuable experience in manufacturing, repair, and research. I then pursued my interest in photography, establishing a successful freelance business with a specialism in architectural and brand campaigns. Through this, I discovered the power and potential of branding, and decided to launch Studio Yoke, where I lead the creative direction of all projects, from graphic design and website design to branding and photography. I also hire and manage the right talent and specialists for our bespoke projects, ensuring quality and efficiency. I enjoy creating, making, and helping people connect, and I am always eager to learn new skills and explore new challenges. I believe that branding is more than just a visual identity, it is a way of expressing who you are and what you offer to the world. I strive to deliver creative solutions that are aligned with the client's vision, purpose, and goals, and that engage meaningfully with their audience and deliver commercial results.