I am a Creative Director and Founder at Studio Yoke, a multi-disciplinary creative agency that helps clients communicate their brand stories and values through progressive, simple, and effective solutions. I also make cycling videos on YouTube, sharing my passion and knowledge about the sport with a growing audience. With a background in Aero-Mechanical Engineering, I have a strong technical and analytical foundation, as well as a keen eye for aesthetics and design. I started my career as an Engineer at Rolls-Royce, where I gained valuable experience in manufacturing, repair, and research. I then pursued my interest in photography, establishing a successful freelance business with a specialism in architectural and brand campaigns. Through this, I discovered the power and potential of branding, and decided to launch Studio Yoke, where I lead the creative direction of all projects, from graphic design and website design to branding and photography. I also hire and manage the right talent and specialists for our bespoke projects, ensuring quality and efficiency. I enjoy creating, making, and helping people connect, and I am always eager to learn new skills and explore new challenges. I believe that branding is more than just a visual identity, it is a way of expressing who you are and what you offer to the world. I strive to deliver creative solutions that are aligned with the client's vision, purpose, and goals, and that engage meaningfully with their audience and deliver commercial results.
Listed skills include Credit, Credit Analysis, Banking, Finance, and 8 others.