Grace Rasmus Email & Phone Number

New York, Ny, Us

New York, New York, United States

New York, New York, United States

I'm the lead digital editor of Off Duty, The Wall Street Journal's weekend lifestyle section covering food, fashion, travel, design and gear. I work closely with editors, art directors and the photo department to publish 10-15 highly read digital articles per week, producing stories with a strategic editorial and visual lens to inform and delight our readers. I track and interpret analytics based on KPIs across the newsroom and manage daily workflow for the Off Duty team. I also manage the social media channels for WSJ Off Duty on Instagram, Twitter and Facebook.

Brooklyn, New York, United States

I worked on the marketing team for the fresh food/sustainable agriculture company Gotham Greens, where I led the brand's social media channels, website, blog, newsletters, influencer strategy, copywriting, brand collaborations, consumer engagement, internal comms and more. I developed an editorial calendar to align with marketing goals, created original content, produced in-house photo and video shoots, developed recipes, acted as a food stylist, prop stylist, on-camera talent and more.

Greater New York City Area

I managed West Elm's organic social media, including Instagram (2.3M followers), Facebook, Pinterest, Twitter and TikTok. I launched the brand's TikTok account and hosted a bi-weekly Instagram Live series spotlighting makers and artists in the West Elm LOCAL program. I interpreted site and social analytics, wrote copy for paid social campaigns and curated UGC for Instagram and westelm.com. I was also the editor of West Elm's design blog, Front + Main (blog.westelm.com), where I wrote and edited house tours, influencer profiles, e-commerce posts, renovation diaries, recipe stories, entertaining tips and more.

Greater New York City Area

As the sole digital editor at Rachael Ray Every Day, I managed all aspects of the magazine's web and social presence. I wrote, edited and assigned pieces for RachaelRayMag.com, managed all social media platforms, wrote a weekly newsletter, photographed and styled food/lifestyle photos for Instagram, updated and organized site structure on a strategic basis, tracked analytics, followed SEO and search trends, conceived and produced social media videos, worked with print editors to optimize magazine stories for the web, coordinated with other branches of the Rachael Ray brand, attended photoshoots and events on behalf of the magazine and more. I also continued to write and edit for the print magazine.

New York, New York

As editorial assistant at Rachael Ray Every Day magazine, I wrote/edited several pages of the magazine including gift guides, product reviews and supermarket news. I ran all @rachaelraymag social media channels, taking original photos and curating assets from our editors and followers. Starting in April 2016, I was the acting web editor of rachaelraymag.com: writing SEO-friendly blog posts and slideshows, scheduling social media posts, converting magazine content to the web, developing our "Weekly Bites" newsletter and more. As assistant to the editor-in-chief, I managed her day-to-day appointments, handled phone calls, booked travel and acted as the general point person for the editorial team.

Greater Boston Area

I wrote short pieces about upcoming film, music and book events in the Boston area for a glossy lifestyle magazine. I also fact-checked several articles per day, transcribed interviews and wrote for the magazine's extensive calendar section. (500K+ biweekly reach)

Greater New York City Area

I thoroughly fact-checked magazine features, wrote food/drink/travel pieces and assisted with front-of-book copy. I worked extensively on "The India Issue," which was nominated for a James Beard Award for excellence in dining and travel journalism. I was responsible for calling in products for review and organizing the cookbook library. (1.5M reach)

Greater New York City Area

I wrote travel and food stories for offMetro.com, highlighting the best car-free day trips from NYC. I also helped run offMetro's Twitter and Instagram accounts. (100K+/month reach)

London, United Kingdom

As a contributor to IDG UK's tech network, I wrote reviews, tutorials and news posts for Macworld UK, PC Advisor, Tech Advisor and Digital Arts. I covered digital art news and tech launch events in London. (15M+/month reach)

Greater Boston Area

I wrote articles each week for BU's online magazine, covering books, tech, fitness, travel, theater and general Boston news. I often photographed my own stories.

Greater New York City Area

I pitched and wrote 3+ articles each day for this women’s media company, totaling more than 100 bylines covering news, opinion, humor, TV recaps and more. I ran all social media platforms and learned basic HTML via Wordpress.

Greater Boston Area

I served as the customer support contact for an iPad therapy app for stroke/TBI survivors and others with cognitive, language, communication and learning disorders. I also hosted onboarding webinars and built up all social media presence for from scratch.

Greater New York City Area

I helped run promotional events for a restaurant payment app all over Boston and Manhattan.