Sherri Gray Email & Phone Number

Work closely with Axis Americas Strategic Initiatives leadership, Sales, Marketing, and Segment Development Managers as a creative leader to enable professional development and tactical industry engagement; influence, educate, and partner with key industry associations to support Axis strategic goals and initiatives; continue to build and transform customer-facing industry programs for the future by leveraging AI and similar innovative resources. Notable achievements include: **Design and execution of the Axis Physical Security Workforce Development Program to strengthen positive student outcomes through strategic solution donations and education to trade school and higher education labs for hands-on training and creative problem-solving applications**Creation and management of the Axis Industry Associations Engagement Program to serve as a local, regional, and global resource and industry relations subject matter expert in support of employee professional development, sales and marketing initiatives, and strategic corporate goals**Development of vendor-neutral content to support thought leadership opportunities for association members, marketing, sales, and PR

Development, implementation and follow through of multi-channel marketing campaigns which showcase the value of Axis network video and partner solutions, with specific focus on education, government, smart cities and cybersecurity. Notable achievements include: **Planned and executed 10 Voice of Customer continuing education symposiums for K12, Higher Ed and Smart City verticals averaging 75 attendees and $100k in sales opportunities per event

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Simultaneous management of multiple agency client engagements and projects including messaging and strategy development through to content creation and hands-on tactical implementation. Notable achievements include:**Doubled the value of closed-won opportunities within first 3 months of new fiscal year for manufacturing analytics client through targeted content creation, quarterly webinars and email nurture program; also secured 7 industry speaking engagements.**Achieved 24% month-over-month increase in marketing qualified leads during first fiscal quarter for self-service data prep client by writing audience-specific blogs, data sheets, case studies and other marketing collateral to support email nurture campaign.**Received 2017 American Web Design Award from Graphic Design USA for development of global commerce solution provider’s website. Project included complete content overhaul and rebranding to combine three individually acquired entities under one new parent brand.Activities:* Marketing strategy, including audience definition, market assessment, segmentation, go-to-market planning and messaging/positioning* Marketing operations, including budgeting, lead management, and resource/vendor management, and experience with marketing and sales force automation systems such as Salesforce.com, Marketo, Pardot, HubSpot and other similar technologies* Demand generation, including results-oriented program planning, execution, and measurement* Event marketing, including trade shows and conferences, user groups, sales kickoffs, local field marketing events, and novelty events* Digital marketing, including SEO, web events, online advertising, blogging and email campaigns* Social media, including strategy and execution for both recruitment and engagement across a wide range of forums and platforms* Content development, including written and digital content such as case studies, presentations, collateral, sales tools, technical diagrams and infographics

Manchester, Nh

• Led successful internal and external communications strategy and execution in merger of UNIT4 CODA and UNIT4 Business Software entities.• Provided strategic counsel to executive and senior management teams to build and protect corporate brand.• Partnered with director of marketing to devise marketing communications and public relations plans that leveraged traditional marketing, public relations and social media in nine key markets.• Worked with staff to implement and measure communications programs that included staff communications, the company blog, newsletters, websites, customer ambassador programs, awards, client/community engagement, social media, public relations and thought leadership programs.• Developed and maintained corporate editorial calendar of press releases and social media content, and identified authorized spokespeople and subject matter experts needed for content development.• Supervised launch of unified website that resulted in a 2.3 percent overall increase in visitor traffic during the first three months.• Expanded media asset library through the creation and oversight of UNIT4 awards program resulting in six customer finalists each committing to more than six marketing support activities.• Launched, managed and contributed to company blog achieving 5 percent increase in subscribers month-over-month and 112 percent increase in overall visitors. Rated within top five referral sites from January-March 2013.• Conducted market and public opinion research to assess program outcomes (e.g., analyst programs, customer and staff surveys).• Managed relationships with public relations suppliers and other vendors.• Managed communications team and all related budgets.

Manchester, Nh

• Generated more than $1m in sales opportunities through strategic industry analyst program.• Led expansion of SEO, SEM and SMM programs that created $2.6m in sales opportunities and 38 percent of all leads in just six months.• Directed PR activities that led to an industry award, speaking engagements, numerous case studies and increased media presence. • Led and oversaw strategic marketing and communications programs that effectively enhanced and promoted UNIT4 CODA and its brands of solutions. • Liaised with parent company’s corporate marketing department to ensure the overarching brand messages were incorporated into internal and external communications programs. Invited by parent company to present best practices at global marketing meeting.• Managed public relations and lead development partners. • Managed a staff of three and all related budgets.

Manchester, Nh

• Developed target customer and prospect profiles using internal and external data sources. • Launched broader industry presence through thought leadership, lead development, public relations and marketing programs. Analyzed and determined most effective programs to create awareness, drive demand and accelerate sales revenue. • Determined appropriate marketing mix - advertising, direct mail, collateral, tradeshows, demonstrations, customer seminars, industry events, telemarketing, executive briefings - to achieve campaign objectives.• Proactively worked with business development to identify / devise / execute joint marketing campaigns and co-funding strategies with partners.• Assured closed-loop lead management process; analyzed and determined ROI on existing campaigns and adjusted accordingly for maximum success. Ensured 100 percent of campaign leads received follow-up and were categorized and tracked.• Awarded NASBA CPE Sponsorship 2009 and 2010.• Localized re-branding project management to support global corporate initiative and company re-naming from CODA Financials, Inc. to UNIT4 CODA, Inc.• Redesigned and updated content for company website that set the standard for adoption by other UNIT4 territories.• Built department to support expanded marketing efforts and on-boarded communications firm.

Manchester, Nh

Coordinated annual users conference, lead programs, campaign deployments and budget recommendations.

Manchester, Nh

Managed service vendor accounts and provided front desk, office staff and visitor support.Managed CEO and COO calendars; recorded meeting minutes and action items; handled mail, phone calls and travel arrangements; secured confidential information; processed expense reports; conducted research.

Manchester, Nh

Organized meeting schedules, agendas, minutes, action items and follow-up for Support Desk Manager and staff; created and sent customer correspondence; secured confidential information; conducted research.Managed customer Support Desk phone line; recorded and assigned customer incidents for resolution; generated reports.