Graça Trigueiros Email & Phone Number

Porto, Portugal

As the Head of Digital Marketing at BIAL, I lead the development and execution of digital marketing and omnichannel strategies across the organization. Working closely with local and international teams, I foster innovation, integrate new technologies, and ensure a cohesive and impactful online presence.

Porto, Portugal

Lead and support global digital and marketing strategies and change for Bial Brands across 6 markets.Development and implementation of omnichannel strategies, tatics and customer engagement roadmaps, and track their performance in all affiliates with a deep understanding of local needs.Support and train local marketing and digital managers on marketing and omnichannel strategies.Implementation and management HCP, patients, and disease awareness campaigns across all channels from creativity, planning, launch to analysis.Creation of dashboards, analysis conduction, and generate actionable quanti and quali insights.Bridging business, culture, and technology to drive transformation, change, and innovation projects with various stakeholders.

Porto Area, Portugal

Responsible for the digital strategy on Parkinson's Disease Global Department.Creation and execution of a new complex multi‑channel strategy from the ground up including: segmentation, media channels, paid campaigns, tools and KPI’s trough 5 markets in a very challenge industry.Development of a new brand identity, creative campaigns and successful customer journeys.

Braga Area, Portugal

Responsible for digital marketing strategy on Salsa’s E-commerce channel. Management and analysis of digital campaigns, including, search, display, shopping, affiliates, retargeting and emailing. Measurement of performance and results, including KPIs such as ROI, CPA, CTR, CR, MoM, YoY.Budget management and planning, considering sales, conversions, profitable target and formats to maximize online revenue.Responsible of the SEO project. Working closely with the agency and IT team to implement all the requirements and needs.Management of digital agencies and tech partners.

Madrid

Responsible for L’Oréal social media and digital listening & reporting.Advisory on brand strategies based on consumer centric ad-hoc reports and benchmarks.Analysis of all L’Oréal brands and competitors performance on owned and earned media.Analysis of brand territories in order to find consumer insights and trends.Create and maintainmance of weekly and monthly reports on digital media KPIs.Analysis to identify opportunities to improve online conversion and content effectiveness.Post campaign analysis on digital marketing activity and suggest recommendations for future improvement.Social Media monitoring and creation of dashboards to follow and analyse key performance indicators.

Madrid E Região, Espanha

Social media research and analysis to identified market opportunities and trends in order to define digital strategies and business plans.Definition of metrics and KPI’s in social media to measure results of brands performances. Analysis of data, digital conversation and sentiment to generate insights. Analysis and research online communities and influencers and communicate potential opportunities for brands in the digital market.Management and creation dashboards. Structuring and design of data for presentation to the team and Clients.Analysis, selection and management of Social Media tools: Sysomos, Netbase, Simply Measured, Nuvi, Hootsuite, Gazemetrix. Responsible for the Coca-Cola Interaction Center Reporting.

Madrid E Região, Espanha

Skills: SEO; SEM; Google tools; Social Media; Newsletter Blogging; Benchmarking; Clients Care; Excel and Power Point Responsible for the content, promotion and SEO positioning of classified ads´ sites for different countries. In less than one year my principal website growth 50%, because of my hard work oriented to the subscribers and SEO.

Portugal

Skills: Brand Promotion; Events and promotions planning and coordination; merchandising; Recruitment; Quanti&Quali analysis; Data Bases; Account, Excel and Power Point Responsible for different projects and clients. My biggest project was a launch of a new P&G brand around Portugal in 54 supermarkets at the same time. I developed, coordinated and analysed all the promotions delivered to me and respective results.

Lisboa

Skills: Focus Group, Packaging studies, Point of sale Analysis, Clipping, Reporting; Excel & Power Point. During this time I developed several qualitative projects close to the consumers. I analyzed focus group about stores, products, advertising and packages and did the respective reports. It was extremely helpful in understanding how important listening and talking to and with the consumers themselves is, in order to redefine and improve a brand's strategy.

Lisboa E Região, Portugal

-Research of advertisings and international shares of Marketing in the beverage sector.-Active contribution in meetings of briefing solutions.

Mba, Organizational Happiness

Master'S Degree, Marketing

Bachelor'S Degree, Communication And Media Studies