Greg Baxter Email & Phone Number

Australia

Australia

Codehouse is a Platinum Sitecore partner with deep technical expertise combined with experience design and optimisation capability.

Brisbane, Queensland, Australia

Aceik is a deeply accomplished Sitecore Platinum Partner that is renowned for robust builds. My role will grow the Aceik business leveraging the Sitecore optimisation skills that drive customer platform ROI and business conversion uplift. I will work on Aceik's go-to-market strategy and work directly with Sitecore customers who want to use the platform to craft exceptional digital experiences.

Australia

Codehouse has always been a technical powerhouse in the Sitecore partner ecosystem, known world-wide for safe hands in complex and challenging Sitecore projects. As one of the first Sitecore partners globally the agency also plays a significant strategic role to deliver positive customer and business outcomes. My role is to bolster this strategic capability in the Australia/New Zealand region - creating new opportunities and helping existing Codehouse customers realise the power of Sitecore’s marketing capabilities, including personalisation, profiling, AB testing and marketing automation.Sitecore experience optimisation is why customers select the solution - Codehouse is committed to ensuring platform ROI, and measurable business uplift using the full range of Sitecore capability.

Australia

Great CX is the ultimate brand to consumer goal, delivering delight and engagement to digital visitors - but it should also drive significant business outcomes. My role at Luminary is to drive the current Sitecore practice, grow it and to work with our customers on next-level Sitecore projects! Combining personalisation, optimisation, Sitecore analytics and marketing automation to deliver smarter CX that drives measurable business uplift and platform ROI.

Australia

I work with Sitecore customers to enable the optimization power of the platform to drive ROI and digital success. Engagement analytics, personalization, testing and profiling are all key requirements to really use the Sitecore Experience Cloud to drive positive business results and customer experience transformation.

New York, New York

My role in NYC neatly mixes sales and Sitecore strategy (as ever) - delivering vision and cutting edge strategy from pre-sales through to consultancy and delivery. Customer Experience, business conversion optimization, digital transformation. Yes please.

Australia And New Zealand

The arrival of Sitecore’s integrated Digital Marketing System is helping change the way online business is done. We are moving from static websites to customer engagement engines that reach across all channels to create vastly superior customer experiences.Industry analysts like Gartner consistently highlight that Sitecore has the most complete vision in the high-end Content Management sector, and recognise our technology is at the forefront of this new era. That means change, both strategic and operational, from sales through to the delivery of more sophisticated, automated digital communications strategies.Recognising that customers and partners alike could benefit from being able to work directly with Sitecore expertise in this area, Sitecore created a Business Optimisation Services division and have worked to backfill the knowledge, working assets, procedures and methodologies required to deliver extremely sophisticated, customer-focused digital experiences around the Digital Marketing System.My role is to work hand-in-hand with partners, and customers, to get the most benefit from the platform. This often starts at a pre-sales stage, where SBOS (Sitecore Business Optimisation Services) engage with the partner and customer to create a vision of what is possible with the DMS - and to specifically focus on what’s possible from a business perspective using the best of breed marketing automation technology. Once a project goes ahead SBOS is available to run workshops with partners and customers that step through the various capabilities in a “steps to maturity” model designed to ease our customers into this new world.

Singapore, Hong Kong, Bangkok, Manila, Bali, Kuala Lumpur, Greater China

The APAC region is poised to explode with new opportunities around Customer Experience Management and advanced digital marketing capabilities that cross channels and involve multiple customer touch-points. As the next major growth area of Internet users globally, the region is critical to business expansion and successMy role in the region is to reprise the work undertaken with Sitecore Australia - to take Sitecore APAC to the leadership position in the market. I work closely with Partners including Microsoft, Accenture, Avanade, Sapient, Ogilvy, Reading Room, Leo Burnett, Deloitte and Isobar to engage in pre-sales, evangelism, partner training and to conduct Sitecore Customer Experience Management workshops in a blended team approach to drive the maximum benefit from our software.I have spoken at or am booked to speak at numerous events in the region including ClickZ in Hong Kong and Bangkok, the CMO Summit in Singapore, Accenture's Digital Leads Webinar series across APAC and the Microsoft Partner Conference 2014 in Bali among many others.

Australia & New Zealand

With Sitecore’s evolution from core web publishing and content management to true multi-channel digital engagement the strategy around digital marketing and online service delivery changed profoundly.Suddenly, new concepts and philosophies including real time personalisation, multivariate testing, marketing automation, integrated communication channels and carefully sculpted online engagement strategies became key capabilities in customer acquisition, engagement and service delivery across forward thinking brands.My main task during this time was to help our customers and partners utilise the marketing power provided by Sitecore – what the new tools mean, what competitive advantage they provided, how to approach digital sales with Sitecore’s new arsenal of integrated marketing tools.Running Partner Education dates across Australia and New Zealand I was able to quickly help “ramp up” our partners with the latest information, Sitecore assets and “go to market” strategic messaging - energising partner teams and creating buzz around the marketing muscle inherent in Sitecore.In addition to multiple public speaking events across the country, I participated in high-level customer pitches and assisted our sales team to deliver key strategic messaging to our growing client and prospect base.

Sitecore was relatively new to the Australia & New Zealand market when I was awarded this position in 2008 – my job was simply to drive the platform to be the number one choice for a .Net based CMS in the region in terms of sales, implementation partners and industry mindshare. Building out a sales team in Sydney, Canberra and Melbourne was quickly required due to the products success and the rapid uptake of the platform across both corporate and government verticals – Sitecore Australia’s amazing growth continues to exceed expectation to this day.As an accomplished public speaker with an Internet history going back to 1994, I was able to evangelise and support strong growth in brand recognition for Sitecore. I undertook many, many public speaking events around CMS and digital engagement at industry events including Gartner, The Internet Show, CeBIT and Web Directions South among numerous partner or customer driven events.I was also responsible for growing the mission-critical partner stable, which saw us engaging and working with the most reputable and innovative digital agencies in the country.During this period Sitecore won many prestigious foundation customers, enjoyed huge revenue growth and was highly visible at industry events.

Brisbane

Big Bridge was one of QLD’s best known advertising agencies. My role was essentially to manage the in-house web team, and all the digital projects from sales through to delivery. In addition to the project management component I quickly moved directly into sales and Internet strategy.Core Tasks• Sales• Web & Digital Strategy• Project Management• Evangelism & Pre Sales

Brisbane

Xession was a digital agency that provided strategy, design and development services for clients in Brisbane, Sydney and Melbourne.Our clients included local businesses, ad agencies, the 3rd largest city council in the world, Telstra, Optus, Local, State and Federal Government Agencies, media and resource sector clients.We built and integrated intranets, websites, portals, content management systems, desktop and enterprise applications. Our award winning design team built brands, engaged with the local design community and produced interactive media (flash/DVD/mini games).We also engaged in equity projects with a number of start-up ventures with local Brisbane Entrepreneurs. Among others, these included a music portal, shopping network (raised $2M), video streaming platform and an advertising management toolset.Negotiated the acquisition of the business by the ASX listed Volante Group of companies. The business became the basis for the group’s national software development division.Core Tasks• Director• Business Development• Digital and Web Strategy

Brisbane

Zivo was the largest and most successful web development company in the Southern Hemisphere at the time, my initial role was business development, but migrated into the development of web strategy for significant customers including Flight Centre, Reg Grundy Networks, Sun Super, Colorado Group and several city councils.Core Tasks• Business Development• Digital & Web Strategy• Public Speaking & Evangelism• Member of Leadership Team

Brisbane

My role at BCC involved development of the key Council web assets; including the corporate site, internal Intranet (CityWeb) and the award winning Customer Service Integration Project (CSIP). I worked directly for Brisbane Marketing at times, and at other times on the CSIP project.Core Tasks• Web Strategy• Online Service Delivery Planning and Execution• Online Business Process Re-engineering• Digital Service Delivery Workshops with Stakeholders• Govt Accessibility Reviews• Management of 3rd Party Agencies• Project Management

Brisbane

Web 21 was one of Brisbane’s first web development companies, and serviced clients as diverse as Billabong, Brisbane Water, Department of Primary Industries, QLD Investment Corporation, Brisbane City Council and QLD Law Society among many others.This was the dawn of the web, and as such Web 21 was a publically acknowledged pioneer in the industry in Australia. The business won many awards over this time, including the X-Games Best Extreme Sports site in the world for Billabong International, which used very early instances of Macromedia Flash to bring the sites to life.Core Tasks• Director• Sales Manager• Project Manager• Evangelist• Public SpeakerWeb 21 was privately sold.