• Spearheaded the development of the global Accedo: Reels Design System, bridging design to development without codebase interference.• Standardized Accedo’s global design processes and documentation, contributing to W3C standards for smart TV and gaming console systems.• Established protocols to mitigate design and development challenges, ensuring consistency and reliability across the Accedo: Reels Design System.• Designed scalable custom systems for Accedo’s Elevate product and Tata Play products, ensuring cross-platform consistency.• Managed large-scale projects, including: Tata Play Binge+ suite: Android Mobile, iOS Mobile, Android Tablet, iPad OS, Web Applications, Smart TVs (Android TV STB, Firestick TV), and Tata Play Mobile App.• Developed and standardized the design system for RTHK Screen CTV in Cantonese and English.Delivered high-fidelity interactive Figma prototypes for technical handover and stakeholder presentations.• Led upskilling workshops on Figma and Design Systems for the APAC Product Design & Advisory team.• Mentored senior and junior product designers to foster team growth and skill development.

• Designed the Tata Play Binge+ ecosystem, integrating 14+ content providers, winning the 2023 IABM Consume Award for Best App.• Led design decisions for Accedo’s Elevate suite and Tata Play across multiple platforms.• Conducted user research and data analysis for the TPMA project, refining design iterations.• Delivered Figma-based high-fidelity designs and prototypes to facilitate cross-functional collaboration.• Led Figma and design systems workshops, enhancing APAC team design capabilities.

• Awarded Accedo Rookie of the Year in 2021 for outstanding contributions.• Contributed to the Flicks project, which garnered 1.6 million users in its first year and won the Bronze Best Digital App Award at the Best Awards (NZ).• Designed for large-scale projects, including Telkomsel MAXstream, Tata Play, and Flicks, ensuring optimal user experiences across multiple regions.• Led technical design operations for Tata Play and conducted Figma training workshops for the UX APAC team.

Improved the online presence and usability of Jasper Lodge Nursing Homes through a complete website redesign.

• Revamped the EDMI website (https://www.edmi-meters.com/) and established branding guidelines for digital and print materials.• Designed marketing assets and led product photography for enhanced brand visibility.

• Led the rebranding of YOLORUN and delivered event branding for large-scale events like Meiji Run 2017, Run Free 2017 and Dreamworks Day 2017

• Collaborated with clients and account managers to define business objectives and project requirements.• Estimated project timelines and developed design briefs tailored to client needs, ensuring effective communication and creative solutions.• Generated innovative concepts and interactive designs within budget constraints.• Presented finalized designs to clients, incorporating feedback for refinement.Conducted proofreading and quality checks to ensure accuracy and high standards in all deliverables.

• In charge of design-wise works including collaterals such as flyers, posters, social media posts, e-magazines, cardstock and brochures.