David Green Email & Phone Number

Prospecting for and bringing onboard new advertisers and publishers; working closely with partners to optimize their campaigns based on performance and putting them in position to scale as Fuego looks to grow its Health & Medicare data lead and call marketplaces.

Onboarding new Health & Medicare data lead, call and click clients. Working with existing client base to optimize their campaigns based on each client's KPI targets, and put them in position to scale and see sustainable, long-term success.

Sacramento, California, United States

Onboarding new Health and Medicare advertisers in the data lead, click and call channels. Managing larger advertiser accounts, providing optimization suggestions to help put clients in position to strategically scale their accounts.

Sacramento County, California, United States

Greater Los Angeles Area

MediaAlpha is an advertising technology company that enables and optimizes the real-time buying and selling of vertical and comparison search media. Spearheaded dynamic growth of MediaAlpha's health, life and Medicare data lead and call exchanges by relentlessly prospecting for advertising prospects, shepherding new clients through the on boarding process and working closely with the advertisers I onboarded to help them optimize their campaigns based on KPI targets, and putting advertisers in position scale their accounts.Supervised and coached an account manager who trained new clients on how to manage their campaigns, and worked with existing advertisers to help them optimize and scale their accounts. Led inner-company training sessions on how to manage data lead and call campaigns.Played an instrumental role in training new team members on how to manage and optimize advertiser accounts.

Sacramento, California Area

Relentlessly prospecting for and on-boarding new health and life insurance online insurance lead and warm transfer buyers. Managing and helping to optimize active accounts through diligent client relationship management - scheduling regular account review calls; eliciting client feedback on back-end performance variables and providing optimization suggestions to help improve and sustain account performance while identifying growth opportunities.Launched Bankrate Insurance's Health CPC program last year. Began with a program with a handful of advertisers - driving about 5K clicks/month. Now listing 5 advertisers in each state, driving over 75K clicks/month and have split program into 3 categories to provide better targeting: Under 65 Health - Subsidy Eligible; Under 65 Health - Subsidy Ineligible and Over 65 Health - Medicare.Grew Bankrate Insurance's Life CPC program from a fledgling program listing a handful of advertisers and driving about 10K clicks/month to a robust program listing 5 advertisers in each state and driving over 50K clicks/month. The successful monetization of both CPC programs has enabled Bankrate to increase marketing spend in paid search and email advertising while widening the profit margin of the online insurance leads generated by Bankrate.

Sacramento, California Area

Launched Bankrate Insurance Email Remarketing Program in January 2011. Migrated automated data feeds from 5 unique databases into email service provider, enabling us to send real-time welcome and quote confirmation emails to new consumers.Optimized traffic sources for email program by introducing an automated list hygiene process which enabled us to readily identify and remove poor performing sources, which helped improve open rates and IP sender reputation.Launched a series of campaigns whereby we displayed insurance click listings by ZIP code, enabling us to present insurance quoting options in the consumer's area, which proved to be our most successful email campaign based on open rate, click-through rate and RPM.Relentlessly conducted A/B and multi-variant creative and subject line tests, a series of time of day tests and refined audience segmentation techniques that led to an improvement in open rates and click-through rates by over 15% YOY from 2011 - 2012.Introduced a series of event-based trigger emails across all insurance verticals that added over $10K/month in top-line revenue.Consolidated 5 unique data feeds with 5 unique brands to a single data feed and created a single consumer-facing brand (InsuranceQuotes.com).Successfully negotiated transition from an 18-month contract to a month-to-month contract with our email service provider, providing Bankrate w/greater flexibility, while maintaining a feasible CPM rate.

Sacramento, California Area

Managing and optimizing in-house email remarketing program (3.5MM consumers). Prospecting for and securing profitable and sustainable strategic advertising partnerships with email, display and co-registration publishers. Managing sponsored web links program and securing advertisers for health, motorcycle, renters and small business insurance. Supervising and coaching support staff to become proficient in a variety of administrative functions. Grew email remarketing program from a monthly newsletter to a full-fledged email remarketing and cross-sell program that became a consistent high margin producerOpened up brand new revenue stream with the introduction of our email advertising program, which became a steady source of top-line revenueConsistently found ways to make advertising partnerships flourish where they otherwise may have failed through successful negotiations resulting in bonus impressions, make-goods and converting to a shared-risk (CPA) payout modelDemonstrated sound business development skills in identifying and securing long-term strategic partnerships in a variety of channels – email, display, co-registration, etc. Managed marketing support staff to become proficient at email database and suppression file management, maintaining partner relationships and providing detailed reports to Exec. Team.

Sacramento, California Area

Provided strategic marketing direction, and spearheaded traditional marketing efforts to build client base through direct mail and online advertising. Developed, implemented and executed marketing plan centered around traditional direct mail and lead generation marketing. Developed copy and provided creative guidance for company website.

Sacramento, California Area

Developed and executed strategic marketing plans based on client needs and market research including corporate communications, public relations, direct mail, sales promotions, lead generation, trade show materials, website content and promotional collateral.Researched, developed, implemented and executed strategic marketing plans that consistently generated 3% or higher response rate via direct mail.Ran point for redevelopment of TDIC Insurance Solutions website (insurance brokerage subsidiary of CDA), resulting in 30% lift in site traffic.Developed fledgling email advertising program that began with a monthly newsletter, and grew to a steady, high-margin revenue channel.

Ba, English

Teaching Credential, English