Brand Manager
Indianapolis, Indiana, United States
Administered and executed consumer print (national and local), outdoor, digital, social and radio advertising for more than 180 Simon shopping centers in brand, tourism and event initiativesManaged The Mills brand comprised of 16 of Simon’s largest shopping centers, including platform rebrand, property consumer advertising and local collateral as well as custom and seasonal campaigns involving the execution of photography and video shoots for digital and social advertising Directed internal design and digital marketing teams as well as external production agency and print vendors to ensure brand standards are followed in all deliverables, effective production methods are utilized and messages are clear and conciseCreated, designed and delivered local collateral and marketing materials for more than 180 Simon shopping centers, including direct mail, brochures and flyers, banners, posters, etc.Lead tourism initiative providing copy, design input and photography selection for over 100 Simon shopping centers, as well as managing and executing all advertising needs Managed all consumer-facing programmatic digital campaigns for more than 180 Simon shopping centers in brand, tourism, event and seasonal campaignsLaunched A/B testing for social advertising capturing data for analysis aiding in enhanced marketing tactics Oversaw team of two, including hiring, training and supervising as well as maintaining weekly status meetings to track progress and motivate for successProofed all final collateral and advertising for accuracy and clear messaging in compliance with brand guidelines