Cary Greene Email & Phone Number

California, United States

Los Angeles Metropolitan Area

* Works along side Scheduling, Programming, and Marketing heads to create an overall network strategy * Leading contract negotiations for all research based services - Nielsen, Comscore, and other vendors * Consults with Finance for viability testing for SVOD and AVOD services * Forecasts budget and sales estimates for linear programming and overall dayparts * Partner with external vendors for primary research needs on promo testing and concept testing * Designs and oversees linear and digital reporting to executive team

Los Angeles Metropolitan Area

* Managed a research department of 7 employees across the western division of Spectrum's US footprint. * Worked with senior management to set departmental best practices and procedures. * Consulted with sales teams to help with story creation of presentations and how research can add value to their sales pitch. * Created templates and train Account Planners/Coordinators in simple research methods to allow that team to handle some basic research requests.

Greater Los Angeles Area

Acts as liaison for Executive Team for research needs (Finance, Marketing, Program Planning, Sales, and General Manager). Manages a department that’s responsible for daily/weekly network ratings reports and present Esquire’s progress report to Executive Team and presents during All Staff Town Hall Meetings. Works with Sales Planning, Scheduling, and Finance to create Upfront and Budget Estimates for E! and Esquire along with greenlighting specific original programs and acquisitions. Analyzes performance of shows nationally and in local markets. Monitors audience trends such as program’s duplication with other network shows and its viewership based on demographics breaks. Manages primary research by meeting with external vendors like Ipsos, Lieberman, and 4M to help design questionnaires and manipulate proprietary secondary data. Projects Esquire’s Total Day viewership while accounting for variables such as future acquired programming, carriage issues, and the competitive landscapeDiagnoses programs like Friday Night Tykes and Brew Dogs on a minute-by- minute basis with executive producers, production, and programming executives during weekly meetings.

Greater Los Angeles Area

Planned seminars to notify internal clients regarding changes in data collection or to inform them of new productsConsulted with sales staff to design local market pitches for off-net and first run syndicated programmingCreated, updated, and modified national sales presentations for station groups and local general managersTracked Touchstone and Buena Vista product and created regular and custom reports regarding syndicated, broadcast, and cable programs for internal and external consumptionMonitored discussion groups during pilot season for Touchstone Assisted in questionnaire modelingParticipated in the syndicated launches of According To Jim, My Wife & Kids, Scrubs, Grey’s Anatomy, Lost, Desperate Housewives, Tony Danza Show

Greater Los Angeles Area

Participated in the launches of The Insider and Frasier second cyclePrepared sales pitchesCreated reports for international, home entertainment, and development as requestedMonitored broadcast, cable, and syndicated programs

Mba, Business

Mba, Business

Bs, Marketing