Greer Hall Email & Phone Number

Alameda, Ca, Us

San Francisco Bay Area

As a Sales and Marketing Coordinator, I held a pivotal role in supporting the alignment and collaboration between the sales and marketing departments. In tandem with marketing and sales leadership, I was responsible for creating and implement an ABM strategy to grow key accounts and increase sales meetings. I further helped drive sales relationships through effective conference and event coordination, development of marketing collateral, and engaging writing assignments. By leveraging my sales experience, I bridged the gap between marketing and sales, ensuring the seamless integration of strategies and tactics to achieve overall the company's overall revenue goals. Key Responsibilities: Assisted in creating the Regional/Field Marketing Plan as a new business unit for the firm meant to support and grow KBKG share of wallet with existing firms utilizing Account Based Marketing and outbound sales sequences tacticsActed as the bridge between Marketing & Sales utilizing my experience in sales for the firm to align and support revenue goalsCollaborated with both teams to align strategies, share insights and optimize lead generation and conversion effortsCoordinated conference and event planning to ensure alignment with sales goals and requirements.--Provided on-site marketing support at conferences, acting as bridge to introduce leads to key sales representatives--Ensured branding, messaging, and promotional materials were effectively presented to maximize brand visibility and lead generationRepurposed marketing content to be distributed through Sales channels Produced engaging and informative content for campaigns to keeps sales reps in front of their target accounts Created compelling marketing collateral, such as brochures, flyers, presentations and sales kit

San Francisco Bay Area

I held a strategic position responsible for selling the company's services to Certified Public Accountants (CPAs) and accounting professionals. With a focus on expanding the territory in Northern California, I played a crucial role in driving business growth and establishing strong relationships with clients in the region. Key Responsibilities:Actively prospected and qualified leads, identifying opportunities, and building a robust pipeline of potential clients.Established and maintained strong relationships with CPAs and accounting professionals, serving as their primary point of contact.Utilized a consultative selling approach to understand clients' needs, provide tailored recommendations, and demonstrate the value of KBKG's services.Conducted presentations and proposals to showcase the benefits of working with KBKGCollaborated closely with the marketing team to develop effective marketing collateral, campaigns, and lead generation initiatives.Coordinated with internal teams to ensure seamless onboarding and exceptional client experiences.Monitored sales metrics and key performance indicators (KPIs) to track progress against targets.Stayed up-to-date with industry trends, regulations, and changes in tax incentives and credits.Participated in ongoing training programs, workshops, and industry conferences to enhance product knowledge and sales skills.

Pasadena, Ca

Assisted Regional Directors and Company Executives in effectively managing their pipelines and ensuring client satisfaction. Closed warm inbound leads.

Lexus North America (May - Aug 2022)• Developed one-year marketing communications plan with a $100k budget to grow Lexus Genuine Parts revenue by $30M for fiscal year 23. Conducted industry analysis through primary interviews to understand consumer needs. Analyzed existing data to inform strategy. Ultimately, determining target market and various channels to reach them.

Worked with highly innovative machine learning accelerator to determine commercialization strategy within the Aerospace & Defense industry. Conducted interviews with key players to understand the challenges of the industry and how this product could provide the best solution.

Developed two-year marketing plan that would help Dell build an emotional relationship with its customers. Primarily focused on evolving work from home market. Conducted extensive market analysis. Defined a specific marketing objective and created marketing strategy to accomplish it.

Santa Monica

• Responsible for 15% increase in client retention in one month• Developed partnerships with local teams, resulting in increased yearly sales of 5%• Assisted Studio Owner with various marketing projects to engage new leads and potential customers.

Brentwood & Santa Monica

Collect statistics from major corporate sponsors for over 200 interpersonal events. Present data and event proposals in quarterly sponsorship decks to be distributed to current and potential sponsors. Research sponsorship programs and deals that bring in items and donations totaling over $4,000,000.

Bachelor’S Degree, Sociology

Activities and Societies: NCAA Women's Rowing, Alpha Delta Pi Sorority

Master Of Business Administration - Mba, Marketing