Greg Simmons Email & Phone Number

Van Nuys, Ca

I lead Visual Design, Creative, User Experience, Brand & Content across nine primary digital/ecommerce brands within the Digital Room portfolio.

Greater Los Angeles Area

As a Creative and Group Creative Director at Rosetta and SapientRazorfish, I worked with clients in a variety of capacities and verticals from both the Cleveland and Los Angeles offices. From a Creative perspective, I led teams to solve complex brand, communication and messaging quandaries with solutions that were both appropriate and authentic. From a Design perspective, the drive was to create outstanding visual design systems with clean, cohesive and contemporary aesthetics. From a client perspective, I fostered and maintained great working relationships with my counterpart client Creative Directors and UX directors as well as working directly with client CMOs. From persona and journey work culminating in the redesign of KitchedAid.com to AOR/360-type relationships with Hickory Farms and Zales, beautiful app design executions for AT&T Digital Life and R & Co to massive b2b ecommerce solutions for Entegris, Parker and School Specialty, my background, experience, talent and abilities consistently allow me to successfully meet and exceed all these, and other, challenges. Along with co-leading the design discipline, I was a mentor and career advisor to designers of all levels, ux-ers and copywriters offering guidance and insight. Clients : KitchenAid, AT&T, Zales, Hickory Farms, Entegris, Marriott, Whirlpool, Ingersol Rand: Trane & American Standard Air, School Specialty, Parker, Cetera & Brown Bothers Herriman.

Cleveland Ohio

Rosetta was rolled into SapientRazorfish. Description is the same as above.

Phoenix, Arizona

Arena Interactive was a multi-disciplined visual & information design shop entrenched in online & interactive media design, print & environment design and corporate identity. Arena was a company I owned and operated for 11 years. The projects and the executions were as varied as the client list: strategy, digital, interactive, corporate identity, branding, print, video, social, vehicle wraps, convention/trade show booths... You name it, we did it.Clients : Time Warner, AOL Europe, Smithsonian Store, Smithsonian magazine, Sanofi Pasteur, The University of the Arts, plus dozens of small businesses from environmental companies to photographers.

Simply put, Basic was an art and design co-op. It was about getting back to what really matters—great design by talented, smart designers. We created a thriving collaborative environment where all had equally vested interests, motivations and passions. There’s no fluff, no fast-talking marketing jargon, no over-promising...no hassles. We founded this design co-op because we feel it’s time we went back to our fundamental roots...back to basics as it were.

Greater Philadelphia Area

As the Creative Director and leader of the Design and UX disciplines, I was tasked with elevating the base-standard and overall execution of visual design and helped to define and refine all processes involved in creating and executing viable and appropriate interactive solutions. Clients : Conagra (Wesson, Parkay, Fleischmann’s, Act II, Orville Reddenbacher, Beenee Weenee), David Cutler, Lloyd Pans, Niki by Niki Livas, Alfred Angelo

Philadelphia, Pa

Co-instructed Advanced Digital Media with Associate Professor Joe Rapone. The course focused on expanding visual design and usability principles for web and interactive projects. The emphasis, however, was in constructing abstract and experimental UI’s atop fundamentally sound information architecture driven to push boundaries.

New York

My primary responsibility at R/GA was to lead the 9-24 person IBM design team. Along with multiple redesigns of the global ibm.com were approximately 35 sections within it—ThinkPad, NetVista, ShopIBM, eServer, Pervasive Computing, Home/Home Office, Small Business, NetGen, Next Generation Internet and a host of others. Along with an internet style guide larger than most companies websites, two comprehensive theoretical visual investigations into what IBM could be and design and redesign of multiple intranets, I wrote the global web and interactive standards as well as IBM’s global co-branding guidelines. Beyond IBM, I led multiple design teams primarily focused on website redesign for other Fortune 100, global clients. Clients : IBM, Time Warner, Ericsson, Ian Schrager Hotels, Zenith, Boeing, SharperImage, HotTopic, Citi Bank, Activision, O2Simplify, Bed Bath & Beyond, Rockefeller Center-East, About.com and Disney.

Mayer & Myers concentrated on corporate identity and print material -- full identity systems, catelogs, brochures, folders, posters and signage. Clients included The University of Pennsylvania Law School, ILE (Institute for Law and Economics -- a thinktank comprised of UPenn Law + Wharton, Yale, Harvard, Columbia, Bard [and others] professors and professional alumni), University of the Arts, Drexel University, Hahnemann University, Jamie Rothstein and others.

Electronic Ink concentrated on designing Windows applications, interactive media and web development. Clients included Merck, Meryl Lynch, PACE Health Systems, IBM UK, Thomas Jefferson University Hospital and others.

William Longhauser Design concentrated on corporate identity and print material -- signage, catelogs, brochures and identity systems.