Greg A. Email & Phone Number

Milton Keynes, GB

London, England, United Kingdom

At Kalido I am the senior Marketing Leader reporting into the co-founders of the organisation. I joined as a strategic hire in 2017 to take the company through a key period of product marketing development and most recently go to market strategy and growth. Throughout my time here, I have developed and activated the marketing and go to market strategy. I.

Milton Keynes, United Kingdom

• Freelance marketing consultant for businesses large and small.
• I offer a full range of marketing medium consultancy, international approach across web, mobile web and app.
• Offering a wide range of services across digital marketing, brand marketing, CRM, SEO, ASO and social media strategy, social media marketing and PR.
• Client base spans automotive, property, entertainment and professional services industries.
• Services offered are on a project basis for short, medium and long term periods.
• Strategic planning and action for things such as go to market, product marketing, campaign management form my core responsibilities.

London, United Kingdom

This role within StubHub was perhaps the pinnacle of my career. The CMO asked and trusted me to lead brand strategy, development and global campaigns for 50 markets. This promotion required me to step up, lead and bring together a large organisation towards a common goal. Culminating in a rebrand/launch in 16/17.- Leader of a global marketing team (USA.

London, United Kingdom

I joined StubHub’s International team as their first marketing hire. My task was to expand StubHub's operations from North America into global markets. My initial remit required me to set up, lead, grow, and optimise all offline and online marketing channels and operations. Within my tenure I spearheaded the expansion of StubHub into 6 global markets and.

London, United Kingdom

I was promoted within the CarphoneWarehouse organisation and relocated to lead digital acquisition for the world’s largest electrical retailer, BestBuy.com. Principally owning and executing online marketing for the company as they expanded in the UK.- Lead and develop my team to deliver on our collective KPI’s and- Strategise and execute across channels.

Loughborough

• I was responsible for all Online Marketing for 3 of Carphone Warehouse’s discount brands (e2save, OneStopPhoneShop and The Phone Spot.
• Produce, activate and optimise all online marketing strategy.
• Responsible for growth in sales driven by paid search, organic search, display advertising, and affiliate marketing.
• Responsible for a multi-million-pound marketing budget per annum to deliver on visits, sales and cost of sale goals.
• Manage and develop a team to drive the marketing strategy across their respective channels.
• Owner of RFP to hire journey multiple marketing agencies who assisted across channels.

Loughborough

• Responsible for the brand management, development, and positioning of 3 discount brands of Carphone Warehouse.
• Along with brand management I led a team in the followng disciplines; paid search, affiliate marketing, email marketing, national press advertising and TV campaigns.
• Handle a multi million-pound-marketing budget per annum.
• Drive brand awareness, consideration, and adoption of the 3 Carphone Warehouse brands.
• Responsible for websitesite management and content via an internal CMS system.
• Produce and action multivariate testing strategies to improve on site/onpage conversion.

Loughborough

• Main role was to develop and implement the overall affiliate strategy for two brands while managing a team of 2.
• Daily liaison with key affiliate partners to drive more traffic and sales to our sites.
• Communicate with affiliate networks to gain exposure on new affiliate sites.
• Produce daily and weekly reporting for ongoing performance review
• Ongoing affiliate recruitment on to the program. I was key to the recruitment of companies such as money supermarket and nectar.
• Agree ongoing deals with affiliates to drive more business. This was either through incentives or commission increases.

2:1 Bsc, Business, Economics & Finance

10 Gsce'S A-C, 4 A-Levels A-B, Various Subjects