Greg A. Email & Phone Number

Milton Keynes, Gb

London, England, United Kingdom

At Kalido I am the senior Marketing Leader reporting into the co-founders of the organisation. I joined as a strategic hire in 2017 to take the company through a key period of product marketing development and most recently go to market strategy and growth. Throughout my time here, I have developed and activated the marketing and go to market strategy. I have recruited a team and helped steer the company through various series of funding. - Recruit, lead and develop the marketing organisation in disciplines such as Design, Customer Support, CRM, Digital Marketing and Copywriting.- Manage various agency partners across Design, SEO, PR and Digital Acquisition.- Campaign strategy, planning and delivery across multiple digital acquisition channels.- Content planning and production for the Kalido blog and social media channels.- Redesign and relaunch of Kalido website and SEO strategy delivering 60% uplift in traffic to the domain.- Overhaul of app store content yielding 50% uplift in organic traffic to app store pages.

Milton Keynes, United Kingdom

• Freelance marketing consultant for businesses large and small.• I offer a full range of marketing medium consultancy, international approach across web, mobile web and app.• Offering a wide range of services across digital marketing, brand marketing, CRM, SEO, ASO and social media strategy, social media marketing and PR.• Client base spans automotive, property, entertainment and professional services industries.• Services offered are on a project basis for short, medium and long term periods.• Strategic planning and action for things such as go to market, product marketing, campaign management form my core responsibilities.• Budget management is key to how I work with my clients including a wide variety of analytics and performance feedback across platforms such as; Google Analytics, Google Adwords, Social Platforms, Firebase, Fabric, Branch, iTunes Connect and Google Developer Console.• I offer ecommerce optimisation, redesign and product management.• On occasion I manage sub contracted agencies on behalf of my clients.

London, United Kingdom

This role within StubHub was perhaps the pinnacle of my career. The CMO asked and trusted me to lead brand strategy, development and global campaigns for 50 markets. This promotion required me to step up, lead and bring together a large organisation towards a common goal. Culminating in a rebrand/launch in 16/17.- Leader of a global marketing team (USA, Canada, Spain, UK).- Responsible for converting the StubHub vision and purpose into an emotional message and creative theme in partnership with our global agencies.- Plan and produce integrated brand marketing campaigns in key global markets.- Plan, own, and activate a annual $10mn global creative budget.- Manage agency partners to transcreate hero creative and content into local languages and local cultures.- Ensure that the StubHub, look, feel and tone is harmonised across all communications both internally and externally.- Collaborate with internal product and marketing team.- Including in-stadium assets for all Major League Baseball Teams, Premier League teams, venues such as The O2 and athletes such as Anthony Joshua.

London, United Kingdom

I joined StubHub’s International team as their first marketing hire. My task was to expand StubHub's operations from North America into global markets. My initial remit required me to set up, lead, grow, and optimise all offline and online marketing channels and operations. Within my tenure I spearheaded the expansion of StubHub into 6 global markets and achieving market leadership in the UK. - Strategise and implement the International go-to-market strategy.- Oversee above the line media, display advertising, Social, SEO, PPC and affiliate marketing channels across UK, Germany, France, Mexico, Switzerland & Austria.- Manage and develop the social content and paid media strategy across Facebook, Twitter, Instagram and Google +.- Plan, own, and activate a annual $16mn global marketing budget.- Maintain stakeholder relations within the wider leadership, US marketing team, UK supply, fulfilment, partnerships teams, and multiple agencies.- Owner of all International creative, brand, tone, look, and feel.- Hire, lead and develop the International Marketing team.- Partner with eBay, PayPal, and Gumtree orgs to utilise inter-company advertising and promotions.

London, United Kingdom

I was promoted within the CarphoneWarehouse organisation and relocated to lead digital acquisition for the world’s largest electrical retailer, BestBuy.com. Principally owning and executing online marketing for the company as they expanded in the UK.- Lead and develop my team to deliver on our collective KPI’s and- Strategise and execute across channels (SEO, PPC, Display & Affiliates).- Work to improve efficiency and cost per acquisition in all channels.- Principal budget holder for a $3mn marketing budget.- Deliver a multi-channel online marketing strategy for the online platform and UK stores.- Manage various agency relationships to harmonise and execute strategy.- Work with trading teams to promote key product categories and pricing promotions.

Loughborough

• I was responsible for all Online Marketing for 3 of Carphone Warehouse’s discount brands (e2save, OneStopPhoneShop and The Phone Spot.• Produce, activate and optimise all online marketing strategy.• Responsible for growth in sales driven by paid search, organic search, display advertising, and affiliate marketing. • Responsible for a multi-million-pound marketing budget per annum to deliver on visits, sales and cost of sale goals. • Manage and develop a team to drive the marketing strategy across their respective channels.• Owner of RFP to hire journey multiple marketing agencies who assisted across channels.• Work with the trading team and content marketing teams to align on goals, strategies and campaigns.• Liaise with major UK networks; EE, Vodafone, Three and O2 to deliver key product launches, tariff changes and benefits.• I am proficient in using Google analytics and Hitwise analytics portals.

Loughborough

• Responsible for the brand management, development, and positioning of 3 discount brands of Carphone Warehouse.• Along with brand management I led a team in the followng disciplines; paid search, affiliate marketing, email marketing, national press advertising and TV campaigns.• Handle a multi million-pound-marketing budget per annum.• Drive brand awareness, consideration, and adoption of the 3 Carphone Warehouse brands.• Responsible for websitesite management and content via an internal CMS system.• Produce and action multivariate testing strategies to improve on site/onpage conversion.• Manage the customer relationship and segmentation strategy.• Liaise with the trading team to devise the key offers and positioning of the brand and to combat competition.• Work with the creative team to get artwork and messaging right for the site and marketing campaigns.• Maintain relationships with UK networks EE, Three, Vodafone and O2.

Loughborough

• Main role was to develop and implement the overall affiliate strategy for two brands while managing a team of 2.• Daily liaison with key affiliate partners to drive more traffic and sales to our sites.• Communicate with affiliate networks to gain exposure on new affiliate sites.• Produce daily and weekly reporting for ongoing performance review • Ongoing affiliate recruitment on to the program. I was key to the recruitment of companies such as money supermarket and nectar.• Agree ongoing deals with affiliates to drive more business. This was either through incentives or commission increases.• Manage the overall affiliate commissions to maintain a targeted cost of sale for that channel.• Attend annual affiliate networking events to develop existing relationships and create new ones.• Manage both an online and a whitelabel affiliate program.• Successful recruitment and fulfilment of 1 full time role within the team.• Key achievement growing affiliate sales to account for 35% of the whole business from 25%.

2:1 Bsc, Business, Economics & Finance

10 Gsce'S A-C, 4 A-Levels A-B, Various Subjects