Over the last 25 years I have nurtured relationships within the media industry that allows me to provide our clients with the solutions and cost-savings they strive to reach in business.My approach to all clients remains constant – to be curious as to the why, and then provide them with the how. Clients that work with Addictive operate in various fields which provides me with a unique insight into the underbelly of South African business, and exposes me to a plethora of information. I believe in a good old fashioned phone call and chat, face-to-face meetings and efficiently and effectively actioning the requests of our clients to ensure they are happy. Spending time with people while learning, developing relationships and growing professionally and personally is what makes what I do so enjoyable. I believe in the phrase, “Marketing strategy will impact every piece of your business, and it should be tied to every piece of your business.”I have developed strong interpersonal relationships and, through channels available, am self-taught in new concepts and ideas that stream in to the business sphere. I am consistent in keeping up to date with global and local news and actively utilise my inquisitive nature in my day-to-day life across all my interactions.