Greg Bruner Email & Phone Number

Warranty Alternatives’ parent company, Michael Edwards Direct, Inc. (MED) has been in the product marketing business for over 30 years, specializing primarily in insurance and financial services products.MED developed a reputation for creating service-oriented products that were easy for consumers to understand, and that would sell well in a highly competitive and highly regulated market space (not unlike the automotive industry). One of the keys to the company’s success over the years has been developing products that fill untapped market “voids” where no other products exist.MED created Warranty Alternatives to extend the same commitment to product design and innovation to the automotive dealer channel. The company’s newest product, Universal Repair Coverage, launched in 2011 and has already proven successful in its introductory two years. Initially tested with one of the top three financial institutions in the U.S., the product has shown amazing potential – based on the reception it was given from customers and the satisfied feedback they’ve provided thus far.“Buyers saw this product fitting a need that was currently going unmet. They were eager to purchase, and they’ve retained their coverage at an unusually high level” according to the Pilot Program Manager.

Listed skills include Direct Marketing, Marketing Strategy, Customer Service, Product Development, and 6 others.

• 

  University Of Missouri-Kansas City

  Direct Marketing