Developed relationships with existing client base at all levels of the hierarchy, establishing brand awareness in 3 major markets in California.Trained existing staff, hired additional business development executives and managed staff to increase productivity and effectiveness.Created new POS and Marketing materials to enhance the portfolio of sales force in the field.Initiated and developed new Partner relationships, providing strategic alliances and business… Show more Developed relationships with existing client base at all levels of the hierarchy, establishing brand awareness in 3 major markets in California.Trained existing staff, hired additional business development executives and managed staff to increase productivity and effectiveness.Created new POS and Marketing materials to enhance the portfolio of sales force in the field.Initiated and developed new Partner relationships, providing strategic alliances and business opportunities. Show less

Managed ImpreMedia's circulation and distribution operations for its West Coast properties.Full responsibility for the business development and management of the Alternate Product Distribution Network. Managed all contract negotiations, P&L oversight, and performance analysis.Annualized fixed cost reductions of over $100,000 were achieved through service provider analysis and renegotiation. Reduced departmental expenses by eliminating 4 staff positions with a move… Show more Managed ImpreMedia's circulation and distribution operations for its West Coast properties.Full responsibility for the business development and management of the Alternate Product Distribution Network. Managed all contract negotiations, P&L oversight, and performance analysis.Annualized fixed cost reductions of over $100,000 were achieved through service provider analysis and renegotiation. Reduced departmental expenses by eliminating 4 staff positions with a move towards automated reporting and elimination of redundant functionalities. Show less

Responsible for all sales using multiple-channel marketing.Controlled and managed a multi-million dollar sales budget to meet company objectives.Created branded marketing campaigns through use of demographic prizms and marketing research analysis to maximize CPO efficiencies. Created and implemented new customer-rewards program geared towards increasing perceived valued and extending retention of current subscriber base

Developed and analyzed budget models and financial reports for the Circulation department of 9 local newspapers, collectively generating $100 million per year in revenue and expenses.Analyzed and implemented price increase models for individual newspapers, yielding revenue increases and improved average subscriber rates over a 3 year period.Created proposals and analysis for corporation wide cost savings initiatives that yielded $3 million in savings over a 2 year period.

Oversaw the basic financial reporting and analysis for the Circulation department of 9 local newspapers.Managed the Audit Bureau of Circulation reporting and audits for 9 local newspapers.Developed new technical systems, including data harvesting software implementation to streamline staffing and improve general efficiencies.

Supervised the day-to-day expenses, and associated weekly and monthly financial reporting.Responsible for reporting daily, weekly and monthly Circulation statistics, as well as preparing required Audit Bureau of Circulation documentation.Oversaw the re-alignment of the Circulation system to help maximize advertising revenue through the use of micro-zoning.

Managed revenue and finances for the entire YMCA branch; including working with vendors, accounts payable and receivable, payroll, and the annual budget