Novi Connect is a Greylock, Defy, and Tiger Global-backed company powering values-based shopping for leading CPG retailers & brands.During my time as "Head of Strategy", at varying times I've led GTM, Marketing, Sales, Strategy, Analytics, Finance, and Biz Ops.

As an advisor, I worked with the team on product and monetization strategy.

Leadership accelerator for growth stage tech founders/execs -> https://leadersintech.org

I built out Eventbrite's first Product Operations team, helping EB improve ROI from product investments via stronger strategic alignment and operational excellence.

In this role I "GM'ed" Eventbrite's App Marketplace, with a focus on defining and executing a new product and partnership strategy to create more impactful partnerships for our event creators.

In this role, I worked cross-functionally to expand our penetration and monetization in strategically valuable segments and markets by testing new product offerings, pricing and packaging, and multi-channel go-to-market activities.

Starting in 2016, I led Eventbrite's Product Marketing and Customer Marketing efforts, managing a team of 3 to drive growth by demonstrating the value that our solutions provide and inspiring customers and prospects to use Eventbrite. In addition to leading the team, I was also the product marketing and/or go-to-market lead for a variety of major cross-functional initiatives, including:*The global transition from a single product at a single price to a three-tiered pricing and packaging model*The launch of our RFID solution*Sales and marketing efforts to increase market share amongst music venues *Research and subsequent activities to improve event creator retention

I took leave of absence from the Boston Consulting Group to independently consult to two Endeavor entrepreneurs in Argentina. Endeavor is a global economic development non-profit that identifies and support high-impact entrepreneurs in emerging markets.

I advised teams of 10 Wharton freshmen or transfers completing projects for non-profit or small business clients, served as a peer advisor, and coached students in written and oral communication.

I developed business cases related to post-merger integration of Business Objects, including adoption of acquired products into SAP portfolio and merger of the two sales forces.