Greg Holmes Email & Phone Number

B.C.

Vancouver, British Columbia, Canada

- Start up BIA, first and only employee.- Solely responsible for ALL initiatives programs, outreach, financial management, risk assessment and deliverables.- Partnership outreach and negotiated agreements.- Government relations, municipal, provincial and federal. - Experienced and paid public speaker. - Communication and Media lead, media trained. - Work onsite in business community EACH AND EVERYDAY during height of pandemic. My motto being " all long as one business member has opened their doors I need to be there to support them".- Innovative and driven media professional resulting in over 1 million in unpaid media equivalence.-Strategically managed ALL aspects of second mandate campaign. Successful resulting in a new 8 year mandate. - Solely responsible for ALL business outreach initiatives with over 600 small or independent businesses. - Created and managed 2 new annually attendance driving events. Halloween and Christmas. - Named as one of the most influential business leaders on Vancouver's North Shore.

Richmond, B.C.

• Responsible for two million in annual revenue. • Managed the sales department to reach organizational goals including generating leads, following up, making sales calls, developing proposals, booking exhibits and negotiating contracts for travelling exhibitions. • Responsible for the marketing and promotion of exhibitions tailored to the key target markets of science centers, museums, zoos, aquariums and amusement parks through implementation of an annual sales and marketing plan. • Managed the department budget and delivers all activities within the approved budget. • Created new business, partnerships to open up additional revenue streams• Developed corporate branding structure and guidelines• Responsible for the marketing and promotion for corporate collateral and online presence

Europe

• Lead, guide and interpret local culture and history of various European regions and cities for Tauck river cruising guests.• Provide informative, thought provoking and entertaining lectures to 100+ clients. • Handle stressful situations with tact and diplomacy. • Work with a team of Tour Directors, Cruise Directors and local guides to schedule, supervise and deliver an outstanding experience to guests. • Resolve tour issues on site as they occur and work with Product Managers and Guest Services to make adjustments when appropriate.• Involves extensive travel and time away from home.• Ability to communicate with a wide variety of people in a professional, persuasive and effective manner.

Provided marketing, sales and advertising consultancy services to small and mid-size business with a tourism & hospitality focus.

Italy, Rome

• Conducted and responsible for delivery of group tour program in Europe and Canada to high-income earners. A significant component of this position was assessing and ensuring the quality of product and services at luxury hotels met and/or exceeded guest expectations.

Canada (Everywhere)

As part of presenting co-sponsor RBC, I was tasked with ensuring RBC torch relay team has comfortable hotel rooms, hot meals and were kept energized. Whilst ensuring we worked collaboratively with other major stakeholders.

• Responsible for promotion, sales, and marketing with major hotels and external stakeholders. • Recruit, train, coach and mentor sales and volunteer teams. • Partner with external tourism stakeholders (hotels, transportation, destination management organizations) to build demand and profile. • Analyze and interpret data, prepare and implement plans for account cultivation, solicitation, and accountability. • Develop, track and monitor key indicators and account activities.• Prepare dynamic working budget and set financial and non-financial goals. • Work closely with front of house staff and event volunteers ensuring engagement and motivation.• Lead promotions strategy and oversee execution with media onsite or through media buy. • With a small team lead the development and idea creation of new promotions. • Key member in promotional messaging and creative brief meetings with advertising agency.• Develop and monitor annual marketing plan and associated budget.• Responsible for all sales; group, F.I.T., corporate, school and incentive.• Source, design and host familiarization tours.• Provide support and idea generation to external relations and fundraising teams. • Spearhead direct sales with RTO’s, DMC’s, wholesalers, and operators.• Lead sales team; provide coaching, motivation, conflict resolution.• Contribute to Internet Marketing, i.e. website design, web-site optimization, email marketing.• Manage database of all sales and marketing activities for prompt and accurate follow-up.