Greg Maddock Email & Phone Number

• $20 million advertising sales and marketing representatives for international media companies, including Hearst Publishing/Digital, Time, Inc., Reader’s Digest Corp., Harvard Business School Publishing, Playboy Enterprises, Forbes, Inc., Newsweek Corp. and Meredith Corp. • Instrumental in identifying, evaluating, developing and executing new opportunities and 360 degree, multi-faceted platforms for sponsorships, cross-marketing relationships and strategic partnerships to drive advertising revenue• Lead a team of 8 responsible for managing individual client sales and marketing partnership agreements across all mediums, including print, broadcast, digital, mobile, radio, outdoor signage and events; 15%+ average annual growth• Significant experience with use of consumer research, indexes, segmentation studies, psychographic profiles and purchasing habits• Proven and consistent ability to cultivate and secure high-level meetings, build effective customer relationships and close major deals

• Managed advertising sales staff of eighteen in six offices and covering 25 states for TV Guide Magazine; generated $38 million in net advertising revenue, representing 43% of company profits • National advertising manager for three special interest publications and cross-platform partnerships with Fox Sports; managed national direct response advertising category; consistently exceeded all sales goals • Organized and ran seminars and workshops on the implementation of creative sales concepts, alternative use of support departments and revised budget reporting procedures • President’s Club award winner for surpassing sales quota five consecutive years