Greg Maxwell Email & Phone Number

Dunfermline, Gb

• Lead the development and implementation of an integrated engagement plan to communicate key messages to external audiences, including media, social media and stakeholders. Work closely with with internal comms colleagues to successfully deliver these messages to internal audiences.• Produce communications handling strategies for announcements and projects.• Enhance the reputation of the CEO and wider Executive team.• Provide presentational advice and reputational management to CEO and wider Executive team.• Support the Director of Communications in crisis communications, planning and management across the organisation.• Protect and build the reputation of the organisation and its work across a wide range of stakeholders including media, passengers, neighbouring communities, national and local government and airlines.• Build on and create positive working relationships with local and national media and stakeholders.• Manage external agencies to ensure high performance and quality content across external channels.• Handle media enquiries and produce high-quality written content for a range of publications.• Build and maintain positive working relationships both internally and externally to promote current projects and influence senior stakeholders up to, and including, CEO level.

Edinburgh, United Kingdom

Working within the SG Communications Division across the Health and Communities, Social Security and Equalities portfolios for Shona Robison, Angela Constance, Jeane Freeman, Aileen Campbell, Kevin Stewart and Maureen Watt. • Providing presentational advice and reputational management to Cabinet Secretaries and Ministers• Producing communications handling strategies for government announcements and projects• Providing updates and summaries of media activity to the First Minister, Cabinet Secretaries, Ministers and senior management• Writing news releases and statements for distribution to the media• Writing first person articles and opinion pieces for a wide range of media outlets, including specialist publications• Responding to media enquires• Working and maintaining good relationships with key stakeholders, journalists and columnists• Managing Facebook pages and Twitter accounts• Maintaining a database of media contacts

Working within the SG Communications Division for First Minister Nicola Sturgeon and former First Minister Alex Salmond• Providing presentational advice and reputational management to the First Minister• Producing communications handling strategies for government announcements and projects• Providing updates and summaries of media activity to the First Minister, Cabinet Secretaries, Ministers and senior management• Writing news releases and statements for distribution to the media• Writing first person articles and opinion pieces for a wide range of media outlets, including specialist publications• Responding to media enquires• Working and maintaining good relationships with key stakeholders including The European Tour, Scottish Power and Police Scotland , journalists and columnists• Managing Facebook pages and Twitter accounts• Maintaining a database of media contacts

Worked in the SG Communications Division for Cabinet Secretary for Rural Affairs and the Environment Richard Lochead and Minister for Environment and Climate Change Paul Wheelhouse• Providing presentational advice and reputational management to the Cabinet Secretary and Minister• Producing communications handling strategies for government announcements and projects• Providing updates and summaries of media activity to the Cabinet Secretary, Minister and senior management• Writing news releases and statements for distribution to the media• Writing first person articles and opinion pieces for a wide range of media outlets, including specialist publications• Responding to media enquires• Working and maintaining good relationships with key stakeholders including the NFUS, QMS and Scotland Food & Drink, journalists and columnists• Managing Facebook pages and Twitter accounts• Maintaining a database of media contactsMedia adviser on agriculture and food and drinkLead media advisor on animal health, the environmental aspects of farming, food education and food and drink exports

• Covering news, politics and sports stories for three stations – Forth1, Forth2 and Radio Borders• Controlling the news output and reading live bulletins on air• Reading up on particular stories and deciding which relevant bodies and organisations we should ask for interviews to add depth to them• Typing up scripts and editing audio for use live on air• Interviewing a range of people, from politicians like the First Minister, people within the international and national business community, sports stars and celebrities• Forward planning by keeping up to date with recent and upcoming stories, making sure we have plans in place to cover them• Building strong relationships with professionals, enabling me to have a network of contacts for a variety of items• Attending press conferences – news, politics and sport – and conducting interviews when there• Outside broadcasting and reports.

Bachelor Of Science (Bsc), Politics With Sports Studies

Education record