Strategic and performance-focused executive with over 20 years of business leadership experience in financial services and high tech. I have had ownership of many organizational areas including strategic planning, marketing, product marketing, community outreach, press relations, retail and online channels, business development, wealth management, compliance, enterprise risk management and staff development. I have held leadership roles in mergers, acquisitions and divestitures. My passion is branding, marketing, sales and leveraging data analytics to improve performance. I have extensive experience successfully launching and managing products and programs, designing and implementing go-to-market strategies and campaigns, building, launching and leading both B2B and direct-to-consumer marketing teams.EXPERTISE:Strategic planning and execution, team building, marketing strategy development and implementation, data analytics, branding, enterprise risk management, B2B marketing, B2C marketing, product marketing, digital marketing, communications, business development, strategic partner management, delivery channel management.
Listed skills include Banking, Loans, Credit Unions, Credit, and 8 others.