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Marketing executive with extensive experience in brand strategy, product innovation, advertising and consumer research. Demonstrated success repositioning brands to drive revenue, market share and profitability. A strong leader who involves the team in developing creative solutions to complex problems. A visionary and strategic executive with a reputation for sound business judgment and strong execution.Specialties: Marketing and Brand StrategyBrand PositioningBusiness Plan DevelopmentProduct ManagementeCommerceNew Products and InnovationProduct Launches including Retail Sales RepresentationRetail Channel expertise including : Costco, Walmart, Target, Drugstores, Grocery, and Whole FoodsDatabase MarketingConsumer Loyalty programsOn-line & Social Media Strategy and ImplementationCross-functional Team Leadership and Project ManagementEntrepreneurial Vision and LeadershipTV, Print, Radio, and On-line Advertising
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Marketing ConsultantConsultantOsprey, Fl, Us
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Currently Seeking Marketing Consulting OpportunitiesConsultant May 2024 - PresentGreater Tampa Bay Area
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Vp/Gm EcommerceLegrand Av Jan 2020 - Feb 2024United StatesReported to the President of Legrand AV with a team of ten. Responsible for domestic and international eCommerce for SANUS, Echogear, OnQ and C2G brands on Amazon.• Constructed eCommerce Amazon business from $0M and grew it to $47M.• eCommerce business was one of the 5 Legrand AV strategic growth initiatives 2020 – 2023. • Scratch built a 275 SKU $47 M product portfolio over 8 years with an average 20% CAGR.• Pioneered the successful use of advanced tools to measure advertising efficacy.• Grew OnQ brand of connectivity products 80% from 2020 to 2023.• Created marketing partnerships with Sonos and Made for Amazon with $18M incremental sales. -
Vp Sales, Marketing And Ecommerce – Residential AvLegrand Av Oct 2018 - Dec 2019United StatesReported to President of Legrand AV with a team of 4 sales VP’s and 27 Sales team members. Responsible for leading the Sales and Marketing teams for the newly created Residential AV team consisting of 9 Legrand brands as well as the Marketing and Product Management for eCommerce Amazon business.• Designed Sales and Marketing organization for Residential AV to sell 9 Legrand brands.• Created US territory structure and comp programs for new $300M business.• Developed new seller policies with VORYS legal firm for pricing compliance across all channels.
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Vp Marketing, Product Management, E-Commerce - ResidentialLegrand Av Dec 2012 - Oct 2018Eden Prairie, Minnesota, United StatesLed all Marketing, Product Management, and eCommerce for the SANUS / Echogear brands of AV accessories. • Rebuilt the Marketing and Product Management teams generating growth and innovation.• Introduced the first SANUS brand positioning backed by research to build a new brand message.• Achieved $159M in sales while maintaining number one brand share in all National Retail accounts. • Launched and grew eCommerce Amazon business from $0 in 2014 to $19M in 2018.• Developed 109 new products for retail channels across SANUS and Echogear brands.• Created new Echogear brand to compete in a new price tier on Amazon.• Launched innovative SANUS Advanced TV mounts generating $38M in revenue.Milestone AV Technologies was acquired by Legrand in August 2017
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Vp Of Marketing, New ProductsReckitt Sep 2011 - Mar 2012Greater Minneapolis-St. Paul AreaResponsible for new product development and innovation for the Airborne brand of immune products. Airborne was sold to Schiff Nutrition (now Reckitt Benckiser) in April 2012.- Developed 5 year new products vision and roadmap.- Rebuilt New Products Team and Stage-Gate process to focus on innovation.- Launched 3 new products in first six months projected to increase sales 20% in year one. -
Vp Of Marketing And Product ManagementNature'S Way Nov 2007 - Sep 2011Green Bay, Wisconsin Metropolitan AreaDirected marketing and new product development/R&D efforts for Wellesse Brand of supplements. Botanical Laboratories/Wellesse was sold to Schwabe North America in 2013.- Developed brand's first 5 year strategic growth plan for domestic and international markets.- Rebuilt marketing and R&D teams to focus on new product growth.- Relaunched website utilizing social media integration to drive consumer engagement. -
Director Of MarketingT-Mobile Oct 2004 - Apr 2007Developed and executed strategic marketing campaigns to drive $1.5 Billion in revenue for the Young Adult, Prepaid, and Messaging products & services at T-Mobile. - Grew Prepaid revenue from $500 million to $900 million in two years.- Executed successful $37 million TV and On-line advertising campaign.- Launched new products and services such as Sidekick 3 and a re-positioned Prepaid service -
Director Of MarketingPharmavite Jul 1998 - Mar 2004Directed all marketing and advertising efforts for Nature Made nutritional supplement brand.- Grew revenue from $171 to $207 million in a declining market and increased profits 27%. - Introduced 12 successful new products- Launched innovative wellness and loyalty program on www.naturemade.com to drive consumer purchases. -
Vp Of MarketingDean Foods 1994 - 1998Dallas, Texas, United StatesDirected all marketing efforts for International Delight and Mocha Mix non-dairy creamer brands.- Increased sales and profits more than 15%.- Grew market share from 39% to 46%, reversing a share decline.- Drove International Delight sales volume 21%. -
Marketing ManagerKraft Heinz 1991 - 1994
Greg Andrews Skills
Greg Andrews Education Details
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Marketing -
Bioengineering
Frequently Asked Questions about Greg Andrews
What company does Greg Andrews work for?
Greg Andrews works for Consultant
What is Greg Andrews's role at the current company?
Greg Andrews's current role is Marketing Consultant.
What is Greg Andrews's email address?
Greg Andrews's email address is gp****@****hoo.com
What is Greg Andrews's direct phone number?
Greg Andrews's direct phone number is +142582*****
What schools did Greg Andrews attend?
Greg Andrews attended Usc Marshall School Of Business, Uc San Diego.
What skills is Greg Andrews known for?
Greg Andrews has skills like Cross Functional Team Leadership, Marketing Strategy, Strategy, Marketing, Product Marketing, Management, Marketing Research, Product Development, Social Media Marketing, Business Development, Strategic Planning, Marketing Communications.
Who are Greg Andrews's colleagues?
Greg Andrews's colleagues are Joe Danek, Fida Ross, Sam Iso, Laveonte Hawk, Nilakh Focalworks, Ram Tennekoon, Tarley Dahl.
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