Greg A. Smith Email & Phone Number

Cleveland, Ohio, United States

• Crafted and successfully pitched direct mail, email, and social media concepts + copy within a marketing agency setting at VMLY&R Commerce, serving major client accounts for CapitalOne and BASF.
• Wrote and edited product descriptions for Big Lots website, processing an average of 50 SKUs per day across all product categories to meet crunch goals while maintaining accuracy and strong brand voice.
• Created brand stories and pitch editorial for Shurtape Technologies (Duck Tape) Innovation team, supporting successful internal pitches of new-to-the-world products and brands to executives.

• Created and edited PDP sales copy for Homedics as part of a comprehensive brand refresh project — bringing greater consistency, clarity, and personality to 100+ SKUs to increase the sales of health and wellness.
• Delivered engaging marketing editorial across a wide variety of projects, including: packaging copy, marketing emails, product names and taglines, video scripts, brand stories, and print ads.
• Built a comprehensive library of customer review response templates, enabling the customer service team to quickly respond to online customer reviews with easily customizable responses that felt more human and personal.

Remote

• Headed editorial strategy and output for innovative end-of-life startup company across all marketing materials; including email campaigns, website landing pages, print, and video.
• Launched five new major forest locations, leveraging data and feedback to continually enhance copy playbook, resulting in increased sales and deposits for each subsequent launch.
• Led video marketing efforts, including brand education videos, customer testimonials, and the company’s first television commercial. Wrote scripts, sourced voice talent, and coordinated post-production creative.
• Evolved and refined brand voice in collaboration with an outside agency, implementing a more focused, impactful, and consistent copy voice across all platforms — leading to improved brand awareness and customer.
• Improved creative team capacity and output by sourcing, onboarding, and managing a small team of editorial freelancers.

Cleveland, Ohio, United States

• Walmart Features and Innovation
• Edited multiple greeting card occasions simultaneously for Walmart endcaps, collaborating with stakeholders to swiftly execute on client feedback and consistently meet tight project deadlines, including a crunch.

Cleveland/Akron, Ohio Area

• Creative Innovation Department
• Developed new concepts and wrote product, packaging, and in-store copy for innovation-focused greeting cards over a wide variety of tones and audiences — including writing voice scripts and song lyrics for audio cards.
• Launched new branded gift card holder product line as editorial project lead, brainstorming, writing, editing, and proofreading on-brand copy for partners including Disney, Subway and Nintendo through numerous rounds.

Cleveland/Akron, Ohio Area

• Cleveland-based theatre company dedicated to developing and producing new plays written by playwrights based in Northeast Ohio. Voluntary Role
• Administrated a yearly call for submissions; including publicizing through mail blasts and social media, and organizing submitted plays.
• Read and critiqued approximately 100 submissions per year, culminating in working with the Artistic Director to build a season based on our mutual recommendations.
• Organized staged readings of chosen work, including finding directors, helping cast the plays, and facilitating rehearsals and performances.

London, United Kingdom

• Golfing World
• Project-managed 110+ television shoots per year for daily golf magazine television show — including crewing, filming logistics and research — for high-profile clients such as HSBC, Rolex, and the R&A.

London, United Kingdom

• Supported multiple BBC television productions.
• Operated as part of location production staff, supporting pre-production as well as production.
• Oversaw office administration and maintained production paperwork.

London, United Kingdom

• Managed administrative and production needs for media productions.
• Oversaw a mid-budget television production to completion as temporary Production Manager.
• Worked on location shoots in a variety of positions, from Runner to Assistant Cameraman.
• Compiled and maintained scripts for all productions.

Bachelor Of Arts (Ba), Culture, Media, And Communication Studies

Minors: Creative Writing & American Studies

A-Levels And Gcse