Chief Operating Officer
E-Commerce Retail Company
Greater Atlanta Area
Managed the daily operations by implementing and planning programs to increase revenue from $2M to $6M. Communicated all aspects of the business directly to the Owner/CEO. Hands-on supervision of operations, finance/HR, customer service, distribution/warehouse, marketing and procurement. Operations• Spearheaded search for innovative technology vendors to improve company’s productivity and efficiency• Established legal counsel to ensure company was in compliance with industry, state & federal regulations • Identified opportunity and negotiated with merchant service provider resulting in a 1% increase in profit• Challenged shipping provider on company’s rates, resulting in an annual 6% expense reduction• Introduced new shipping options providing up to 40% cost savings for the customer• Administered all aspects of facility management including lease negotiations, maintenance and work flowFinance/HR • Produced annual multimillion dollar budget.• Reviewed monthly P & L, balance sheet and cash flow with CEO• Supervised the finance office with two internal employees, one bookkeeper and one accountant• Managed hiring processes and grew company from seven employees to 24 employees• Improved employee benefits through better health, dental and vision insurance and initiated company 401K and Safe Harbor plansDistribution/Warehouse• Proposed and executed the opening of a European distribution center broadening the company’s global presence.• Initiated and coordinated, on 3 separate occasions, the physical expansion of warehouse and office space from 4,000 sf to 20,000 sf• Improved productivity of the pick/pack/ship process by 50%Customer Service• Maintained tradition of answering all incoming phone calls by live customer service team member • Created customer service team consisting of one manager and two associates • Established system that identified product reviews of three stars or less resulting in customer contact